Trade Marketing Manager

Role Overview: As a Trade Marketing Manager & Analyst, you will play a crucial role in boosting the sales of Nutraj & its Sub brand in both general trade and modern retail trade channels. Your responsibilities will include implementing impactful trade marketing initiatives like brand visibility, promoter-led activations, contests, and trade festivals. This role demands a strategic mindset, leadership in trade marketing, hands-on execution, and data analysis to enhance brand visibility, sales, and profitability in diverse retail settings. Key Responsibilities: - Devise and execute tailored promotional campaigns for general trade and modern trade retail channels in collaboration with the MT trade marketing team and GT sales leadership. - Lead brand activation planning and execution of brand visibility and merchandizing design. - Utilize market trends and consumer insights to optimize promotional strategies for different retail segments. - Collaborate on joint marketing efforts to boost brand presence and drive sales in various retail environments. - Develop and implement channel-specific trade marketing strategies and visibility campaigns aligned with overall business goals. - Customize marketing plans with cross-functional teams to enhance retail visibility in Modern trade and retail outlets. - Manage trade promotions, trade schemes, trade collaterals, trade events, Distributor, Retailer & Pharmacist conferences. - Create trade marketing & General trade collaterals and creatives in coordination with the brand team and leadership team. - Handle merchandising strategies across GT, MT & Chain Pharmacy channel including Shop Branding, POSMs, Indoor & outdoor visibilities. - Maintain competitive benchmarking on Schemes & Modern trade visibility TOTs. - Manage the trade marketing budget effectively to ensure maximum impact across general trade and modern trade. - Utilize market research and sales data to identify growth opportunities and challenges within general trade and modern trade. - Monitor and analyze key performance indicators (KPIs) to measure and enhance the success of trade marketing programs. - Collaborate with internal teams like sales, product development, and marketing to align trade marketing efforts with overarching business goals. - Provide analytical support for cross-functional projects and initiatives tailored for both general trade and modern trade retail environments. Qualifications Required: - Bachelors or Masters degree in Marketing, Business, or a related field. - Minimum 2 to 4 years of proven experience in trade marketing, brand marketing focusing on general trade and modern trade retail. - Strong analytical and problem-solving skills. - Excellent communication and interpersonal skills. - Ability to thrive in a fast-paced, dynamic environment. - Familiarity with general trade and modern trade retail dynamics and market trends. (Note: No additional details about the company were mentioned in the job description),