Tech Sales Executive

Core Role Overview

Techno Sales Executives in the food industry combine deep technical product knowledge with sales acumen. They are responsible for selling food ingredients, additives, flavors, packaging solutions, processing equipment, or technology-driven products to other food manufacturers, QSRs (Quick Service Restaurants), HORECA (Hotels, Restaurants, Cafes), and large retail chains. Their focus is both B2B (business-to-business) and solution-oriented sales.​

Key Responsibilities

Technical Product Knowledge:

Understand and communicate details about food ingredients, manufacturing processes, quality standards, shelf-life, and relevant regulatory compliance. Liaise with R&D and QA teams for up-to-date product specifications.

Consultative Sales:

Analyze client needs, recommend suitable ingredient/formulation/technology solutions, and address technical queries.

Market & Business Development:

Identify, evaluate, and develop new business opportunities (new clients, new segments such as nutraceuticals, seasonings, dairy, bakery, etc.). Build relationships with decision-makers in client organizations.

Demand Generation & Customer Relationship:

Generate demand via product presentations, sample trials, technical demonstrations, and market seminars. Provide post-sale assistance—technical troubleshooting, complaint redressal, and feedback to the internal team for product improvements.

Sales Process Management:

Prepare proposals, negotiate contracts, close sales, and coordinate order fulfillment. Keep up-to-date with pricing, activity, sales records, and forecasts.

Internal Liaison:

Work closely with technical, marketing, logistics, and account teams. Translate customer requirements into workable solutions for product development and ensure timely delivery.

Documentation & Compliance:

Maintain detailed documentation (spec sheets, regulatory certifications, MSDS) and ensure all marketed products comply with FSSAI and local/state food safety standards.

Typical Qualifications and Skills

Degree in Food Technology, Food Science, Microbiology, Chemistry, or MBA (preferable).

Technical expertise in food processing, quality assurance, or relevant production processes.

Strong networking, presentation, and negotiation skills.

Ability to translate complex technical features into customer-centric value propositions.

Process orientation and strong documentation practices.

Willingness to travel (~80% market time is common).

Familiarity with CRM and sales tracking software.

Example Activities

Conducting new product demos with bakeries or dairy manufacturers.

Guiding clients on regulatory compliance for food safety.

Coordinating customer feedback sessions for product improvement.

Offering flavor and texture trials for seasonings/ingredients.

Handling techno-commercial audits and technical complaint resolution.

Performance Metrics

Sales revenue and new client acquisition.

Customer satisfaction and retention.

Successful sample-to-order conversion rates.

Technical support resolution speed.

Compliance score (regulatory, documentation).

This role is highly valued in food ingredients manufacturing, flavour/fragrance companies, and FMCG firms expanding to new markets or needing technical justification in their sales.

Job Types: Full-time, Part-time, Permanent

Pay: ₹10,000.00 - ₹20,000.00 per month

Expected hours: 8 per week

Benefits:

• Cell phone reimbursement
• Health insurance
• Internet reimbursement
• Provident Fund