Division
Department
Sub Department 1
Job Purpose
Undertake research and analysis in order to identify new product opportunities across regions, and provide necessary support to the portfolio selection team, for decision making as well as global portfolio strategy planning process, in line with company’s growth vision.
Key Accountabilities (1/6)
Evaluate and select new products across dosage forms to expand the global product portfolio of the company maintain a healthy product pipeline
- Identify new product/molecule opportunities across dosage forms such as solid dosage, injectable, ophthalmic, gels, sprays etc. on basis of their medical & marketing feasibility
- Analyse various product parameters such as market sales, competition, patent expiry, therapeutic category, API suppliers, technical complexity, BE studies, feasibility of manufacturing in existing unit with involvement of CAPEX and calculation of COGS
- Prepare and maintain business case based on above analysis, and provide recommendation to portfolio selection committee on project go/no go with investment estimates
Key Accountabilities (2/6)
Consult with internal stakeholders such as R&D and Marketing, to prioritize products and ensure successful launch into markets
- Analyse and update competitive landscape for pipeline products on monthly basis and propose strategic steps for the company against competition
- Periodically conduct portfolio review meetings for pipeline products with R&D and marketing teams to review projections and accordingly propose strategy for prioritization/ re – prioritization of products
- Provide inputs to R&D, Launch and Marketing team on volume projections, batch size, trade dress, pack sizes etc. for launching new products in India as well as in unprotected overseas markets
Key Accountabilities (3/6)
Identify new entry channels for the company, through in-licensing and other opportunities, in order to drive business growth
- Assess route for new products (through in-licensing, third party development, in-house development) based on commercial and business viability
- Assess various in-licensing opportunities in terms of clinical advantage and market potential through market survey and interaction with key opinion leaders
- Prepare business plans for in-licensing proposals after establishing initial contact with stakeholders
- Coordinate the in-licensing activities with various stakeholders within the company and with the Licensor
- Coordinate and ensure involvement from all teams for development of the new formulation for timely and successful launch of the new product
- Support due diligence/ M&A team for initiatives of acquisitions, by providing market inputs
Key Accountabilities (4/6)
Conduct analysis on forecast volumes, sales and gross profit of the products within a time frame, to calculate the ROI and success of the new product
- Constantly track the performance of new product in various launch markets against competition
- Gather volume and sales data from all regions, calculate the gross margins
- Managing and track the budget expenditure for pipeline products, against volume sales
- Create a ROI report and submit to Portfolio Head for further action
Key Accountabilities (5/6)
Key Accountabilities (6/6)
Major Challenges
- Changes in business scenarios, dynamic business trends in different regions leads to frequent change in strategic recommendations on new products
- Budget and technical constraints at manufacturing units having high CAPEX involvement poses hindrance to a potential business opportunity
Key Interactions (1/2)
- R&D to discuss current product pipeline and prioritize products accordingly
- Marketing and Launch teams to estimate volume projections and successfully launch the new product
- SCM team to track sales of new product for ROI calculations
Key Interactions (2/2)
In-licensing stakeholders
to coordinate various in-licensing activities
Dimensions (1/2)
Business value added by the new opportunity proposedSuccess of the proposed project (Accuracy of go/ no-go decision)
Dimensions (2/2)
Key Decisions (1/2)
ROI calculations
Key Decisions (2/2)
Identify new products/ molecules for portfolioProject go/ no-go recommendation/ business case
Education Qualification
Bachelor’s Degree Economics, B. Pharma/ M. Parm or MBA from Tier I institutes strongly preferred.
Relevant Work Experience
Preferred 3- 4 years of work experience in Product management, Portfolio, or Strategy.
