Team Leader – Digital Marketing

Job Responsibilities

• Lead SEO strategy focused on GEO, AEO, and Voice Search by optimizing for Generative Search Experiences and AI-driven answer visibility.
• Optimize website and content to appear in zero-click results, featured snippets, knowledge panels, and People Also Ask (PAA) sections.
• Set KPIs and oversee the performance of Google Ads, Meta Ads, SEO traffic, and lead generation
• Perform advanced keyword research, competitor gap analysis, and SERP opportunity identification.
• Create and structure content to drive traffic from AI tools like ChatGPT, Perplexity, Claude, and other answer-based search platforms.
• Guide the team to create optimized content aligned with user intent and AI-driven search algorithms.
• Collaborate with the content, design, and development teams for seamless SEO implementation.
• Ensure high-quality link-building and off-page strategies aligned with E-E-A-T and Google guidelines.
• Plan, allocate, and track monthly deliverables while ensuring on-time and quality execution
• Train and mentor SEO team members to adapt to AI-assisted workflows and tools.
• Lead client calls, reporting meetings, and strategy discussions confidently and clearly.
• Drive marketing strategies aligned with the client’s business goals, across B2B and B2C domains
• Innovate and test AI-generated content for SEO performance using tools like ChatGPT, Claude, Jasper, etc.
• Ensure privacy, data protection, and NDA compliance while executing SEO under client label mandates.
• Collaborate with Project Managers and Business Development to support pre-sales pitches with SEO strategy inputs.
• Conduct value-add workshops and SEO trend briefings for partner agency clients as a white-labeled expert.

Technical Skills Required

• Google Tools: GA4, GSC, GTM, Looker Studio, Microsoft Clarity, Hotjar
• Advanced SEO Tools: Ahrefs, SEMrush, Screaming Frog, Moz
• AI Tools: ChatGPT, Gemini, Perplexity, Copilot
• Understanding of SEO implications in Webflow, Shopify, WordPress, Magento, and custom-coded platforms.
• Core SEO Areas: On-Page SEO, Technical SEO, Local SEO, Off-Page SEO
• Voice Search Optimization, GEO and AEO
• Knowledge of project and task management tools like ClickUp, Notion, and Trello
• Ability to execute Generative AI SEO, Voice Search Optimization, and YouTube SEO campaigns
• Understanding of email marketing automation tools (Mailchimp, HubSpot, Klaviyo)

Non-Technical Skills Required

• Proven team handling and leadership experience.
• Strong client communication and presentation skills.
• Self-starter with a proactive, problem-solving mindset.
• Ownership and understanding of client business, industry, and audience.
• Ability to train and mentor Digital marketing team on modern practices.
• Strong documentation and process adherence.
• Emotional intelligence and cultural sensitivity when managing offshore/onshore client communication.