Team Lead - SEO

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About the Role

Team Lead – SEO

You’ll own the SEO roadmap end-to-end — from strategy and execution to technical audits, on-page optimization, link-building, and reporting — while collaborating closely with content, tech, and product teams.

Key Responsibilities

• Develop and execute a comprehensive SEO strategy across websites, landing pages, and content hubs
• Lead a team of SEO executives and content specialists, setting clear goals and tracking performance
• Conduct regular

  technical SEO audits

  , resolve crawl/indexing issues, and ensure site health using tools like Google Search Console, Screaming Frog, Ahrefs, etc.
• Oversee

  on-page and off-page SEO

  initiatives including content optimization, internal linking, and backlink acquisition
• Collaborate with developers to implement SEO best practices in website structure, schema markup, page speed, and mobile optimization
• Conduct

  keyword research

  ,

  competitive analysis

  , and

  SERP trend mapping

  to identify opportunities
• Optimize and scale content strategy to target high-intent keywords and long-tail opportunities
• Monitor, analyze, and report SEO KPIs such as organic traffic, keyword rankings, CTR, bounce rate, and conversion rate
• Stay updated with Google algorithm changes and industry best practices

Requirements

• 4–6 years of SEO experience with at least 1–2 years in a leadership or team management role
• Proven track record of improving organic rankings, traffic, and conversions in competitive verticals
• Hands-on experience with SEO tools: Google Search Console, SEMrush, Ahrefs, Screaming Frog, SurferSEO, etc.
• Strong analytical skills with proficiency in Google Analytics, Looker Studio (formerly Data Studio), or similar tools
• Ability to manage SEO for both content-heavy and transactional websites
• Excellent understanding of E-E-A-T, Core Web Vitals, and modern SEO principles
• Strong communication skills and the ability to work cross-functionally with dev/content/marketing teams

Nice to Have

• Experience in

  multi-language SEO

  or

  international SEO

  (hreflang, local domains)
• Familiarity with SEO for e-commerce, marketplaces, or mobile-first experiences
• Basic understanding of HTML, CSS, and CMS platforms (e.g., WordPress, Webflow, Shopify)

What We Offer

• Autonomy and leadership in driving a critical growth function
• Access to best-in-class SEO tools and content support
• Cross-functional collaboration with growth, media, and product teams
• Flexible work culture with measurable impact and performance-driven incentives