Job
Description
Role & responsibilities Strategy Development: Collaborate with stakeholders to execute SEO strategies aligned with business goals. Conduct thorough keyword research and analysis to identify target keywords and content opportunities. Stay updated with industry trends and search engine algorithm changes to adjust strategies accordingly. Team Management: Lead and manage a team of SEO specialists, providing guidance and training where required. Allocate tasks and projects effectively, ensuring the team's workload is balanced and goals are met. Foster a collaborative and innovative work environment to encourage knowledge sharing and continuous improvement. Review work of the team members to ensure accuracy and zero errors. On-Page & Technical SEO: Optimize website content, metadata, headings, and internal linking structures for improved search visibility. Collaborate with developers to implement technical SEO enhancements, including site speed optimization, mobile responsiveness, and schema markup. Off Page Seo: Plan and execute off-page SEO strategies such as link building, influencer outreach, and partnerships to build a strong backlink profile. Monitor and manage the quality of external links pointing to the website. Content Strategy: Collaborate with content team to ensure SEO-friendly content that addresses user intent and aligns with keyword strategies is delivered on time. Ensure content is engaging, relevant, and optimized for search and answer engines. Performance Monitoring & Reporting: Utilize SEO tools to track and analyze key performance metrics, such as organic traffic, rankings, click-through rates, conversion rates and backlink audits. Prepare regular reports on SEO performance and present findings to stakeholders. Collaboration: Coordinate with cross-functional teams, including marketing, web development, and design, to implement SEO recommendations and improvements. Communicate effectively with team members, managers, and clients on project progress and results. Problem Solving: Identify and address SEO challenges, such as ranking fluctuations, penalties, or technical issues, in a timely manner. Propose and implement solutions to improve search visibility and user experience. Preferred candidate profile Bachelor's degree in Marketing, Communications, Business, or a related field (or equivalent experience). Proven experience in SEO with a track record of successful strategy development and implementation. Strong knowledge of search engine algorithms, ranking factors, and best practices. Proficiency in SEO tools and analytics platforms (e.g., Google Analytics, Google Search Console, SEMrush). Excellent communication, leadership, and team management skills. Analytical mindset with the ability to interpret data and derive actionable insights. Up-to-date with the latest trends and changes in the SEO landscape. Technical Skills Required: On-Page SEO: Keyword Research: The ability to conduct thorough keyword research to identify relevant and high-volume keywords that align with user intent. Content Optimization: Skill in optimizing website content, including headings, titles, meta descriptions, and body content, for target keywords and user engagement. HTML and Semantic Markup: Knowledge of HTML and its tags to effectively structure content for search engines, as well as the use of semantic markup like schema.org for enhancing search results with rich snippets. User Experience (UX): Understanding how user experience impacts SEO and making sure that content is easily readable, scannable, and offers value to the audience. Internal Linking: The ability to create a well-organized internal linking structure to distribute link equity and guide users through the website. Off-Page SEO: Link Building: Skill in acquiring high-quality, relevant, and authoritative backlinks through various ethical techniques such as guest posting, influencer outreach, and content promotion. Relationship Building: The ability to establish and nurture relationships with industry influencers, bloggers, and webmasters for link-building opportunities. Social Media Engagement: Understanding of how social media platforms can contribute to off-page SEO through sharing content, building brand visibility, and generating social signals. Online PR: Proficiency in online public relations to generate positive mentions and coverage on authoritative websites, contributing to brand reputation and SEO. Technical SEO: Website Architecture: Understanding website structure, URL hierarchy, and navigation to create a search engine-friendly architecture. Crawlability and Indexing: Knowledge of how search engine crawlers interact with websites and ensuring that all relevant pages are crawlable and indexed. Site Speed Optimization: Ability to optimize website loading times by compressing images, leveraging browser caching, and minimizing server response times. Canonicalization and Duplicate Content: Skill in using canonical tags to prevent duplicate content issues and specifying preferred versions of web pages. XML Sitemaps: Proficiency in creating and submitting XML sitemaps to search engines to ensure efficient crawling and indexing of web pages. Structured Data: Knowledge of structured data markup (schema.org) to enhance search results with rich snippets, which can improve click-through rates. Technical Auditing: Ability to perform technical audits of websites to identify issues like broken links, crawl errors, and other technical barriers to SEO. Remember that the SEO landscape is constantly evolving, so staying up-to-date with the latest algorithm changes, industry trends, and best practices is crucial for success in any of these areas.
