Student Recruitment Lead

Growth Lead

foundational role

What You'll Own:

• The

  brand and growth strategy

  for Study in Asia across key regions
• End-to-end

  growth experiments

  across paid, organic, referral, and lifecycle channels
• Lead generation, pipeline optimization, and

  sales enablement

  in partnership with our GTM team
• Design and execution of high-conversion

  student and agent acquisition campaigns

• Onboarding and re-engagement journeys that deliver

  real outcomes, not vanity metrics

• Building our data stack for growth: attribution, funnels, and retention tracking

About You:

• You’ve led or been part of growth teams at high-velocity startups or marketplaces
• You understand the

  real mechanics of growth

  : data + storytelling + fast feedback loops
• You're fluent in tools like

  HubSpot, FullStory, GA, GTM

  , and can pull your own data if needed
• You’ve worked cross-functionally with sales, product, and design—and you lead with clarity
• You don’t wait to be told what to do—you

  spot gaps, test hypotheses, and ship fast

• You have an edge—

  strategic enough to advise leadership, scrappy enough to build

Daily Responsibilities:

• Launch, monitor, and optimize email campaigns, ads, landing pages, and referral loops
• Spot drop-offs and friction in our funnel—and fix them
• Collaborate with sales to align campaigns with field needs and agent/student feedback
• Lead feature launches and brand moments across owned and earned channels
• Build growth dashboards to measure what matters (and ignore what doesn’t)

Minimum Qualifications:

• 2–4 years in a growth or marketing role, ideally in SaaS, marketplaces, or Education Mobility startups
• Hands-on experience with CRM, funnel analytics, and lifecycle marketing
• Experience managing agencies or freelancers toward measurable ROI
• Comfortable navigating ambiguity, fast pivots, and 0-to-1 execution

Compensation & Perks:

• Competitive salary based on experience
• Equity package available for top candidates
• Fully remote, flexible hours—work from anywhere in Asia or Europe
• Front-row seat to the rise of Asia in global education
• Future leadership opportunities as we scale

Why Join Study in Asia?

next generation of education infrastructure

Apply now

Subject: Application – Student Recruitment Lead