Strategy Manager

We Are Hiring | Manager – Strategy | Mumbai

Mumbai

Experience:

Location:

Key Responsibilities

• Lead

  audience planning

  , including defining audience segmentation and sizing using tools such as

  GWI, TGI, IRS, BARC

• Deep dive into

  media planning fundamentals

  , using syndicated research to inform campaign strategies and media mix decisions (e.g.,

  Kantar Worldpanel

  , brand health metrics, BDI/CDI)
• Synthesize insights from various platforms—

  Comscore, Brand Track, Brand Lift, YouGov, and Kantar Worldpanel

  —to craft strategic recommendations
• Translate data into impactful insights and narratives via

  crisp storytelling and sharp communication

• Engage in a

  client-facing capacity

  , presenting strategy, aligning expectations, and managing stakeholder interactions
• Collaborate with internal teams (account, creative, analytics) to ensure integrated and feasible strategic deliverables
• Stay current on

  industry and market trends

  , macroeconomic shifts, and external influences affecting client businesses.

Qualifications & Experience

• Bachelor’s degree essential;

  MBA or PG Diploma in Business Management

  preferred
• 4–5 years of experience in strategy, audience planning, or media planning roles, preferably within advertising or media agencies
• Strong foundations in business, marketing, and media strategy
• Excellent storytelling skills paired with clear and persuasive communication
• Proven ability to manage both

  internal stakeholders and client relationships

Skills & Tools

• Proficient with planning and insight tools:

  GWI, TGI, IRS, BARC, Comscore, Brand Track, Brand Lift, YouGov, and Kantar Worldpanel

• Strong analytical aptitude and ability to distil actionable strategy from complex datasets
• Experience in

  client-facing roles and cross-functional team collaboration

• Detail-oriented, structured, and familiar with standard strategic planning workflows