Strategic BD & Incubation - Founders Office

📄 Job Title: Strategic BD & Incubation Lead

Location:

Reports to:

Team:

About Tyroo

Tyroo is a leading APAC-focused AdTech platform enabling growth for global publishers and marketers. We’re trusted by some of the world’s most iconic media and commerce brands to drive performance, branding, and monetization outcomes across connected devices and platforms.

Big Hairy Audacious Goal (BHAG)

• #1 Global Monetisation Platform for Businesses by 2032
• Largest Monetisation Platform of Digital Media in APAC by 2027

Our ambition is to reshape how brands engage with audiences across connected TV, streaming apps, and commerce environments — through innovative partnerships and products that drive measurable performance.

Core Purpose

To create a positive impact in the world by helping businesses scale anywhere, be more successful, compounding wealth and generating resources for communities they serve to experience dignity and respect.

Core Customers

• Digital Media Businesses we help monetize

  and be successful i.e. our partners or publishers are our core customers.

• Publisher NPS

  is our north star metric which we aim to enhance and improve every single day.

Problem Statement

APAC is poised to contribute 30% of global digital ad market while Digital Media businesses struggle to scale it beyond 5% of their global revenue due to lack of effective In-market sales + ad product localisation capabilities.

Core Values by which we Hire and Grow

1. Value integrity
2. Be Curious
3. Create Impact
4. Be Entrepreneurial or do things with ownership
5. Be a team player

🚀 About the Rol

e

Strategic BD & Incubation Lead in Founders Office

partner-led monetization to IP-led value creation

🎯 Your Mandate

1. Launch New Publisher & Format Partnerships

• Own go-to-market for new supply deals (e.g. Snapchat or Leading Content IP)

• Develop packaging, pitch materials, and monetization plans with internal stakeholders

• Drive the first 1–2 live campaigns, and shape the playbook for scale

2. Pilot Emerging Growth Opportunities

• Support strategic BD for high-value partnerships (e.g. OEMs, Creator networks)

• Lead opportunity sizing, commercial model design, and MVP pilots (e.g. QR ads, rewarded formats, SDK integrations)

• Build frameworks to test and validate new formats that shift Tyroo toward IP-led monetization

3. Strategic Market & Capability Development

• Identify and manage regional consultants or advisory partners (SEA, Korea, China)

• Lead special projects to map white-space opportunities and build entry strategies

• Bridge strategy and execution for new markets, partners, or verticals

4. CEO Leverage & Strategic Narrative

• Prepare strategic memos, board materials, and incubation status trackers

• Lead internal coordination across product, GTM, and ops for incubation bets

• Translate market signals into sharp recommendations for prioritization

🧠 Who You Are

• 4–8 years experience in high-growth startups, consulting, VC, product strategy, or strategic partnerships

• Ex Founders or Founding team member will be given preference

• Ability to move from idea to execution without waiting for permission

• Commercially sharp with experience in monetization, GTM, or new market entry

• Strong writing, storytelling, and synthesis skills

• Interest in digital media, adtech, CTV, or commerce infrastructure

✅ What Success Looks Like

• Launch of at least one new monetization format or publisher partnership per quarter

• Pilot P&L frameworks for Tyroo’s owned IP monetization (CTV formats, commerce overlays, SDKs)

• One new strategic region or partner category mapped and activated each quarter

• Clear leverage for the CEO on forward-looking business priorities

💡 Why This Role Matters

move from performance enablement to performance ownership

next phase of Tyroo’s business — not just running today’s playbook