Startup B2B Growth & Automation Marketing Specialist

We are a startup operating in industrial IoT, AIoT and hardware design/manufacturing, looking for a hands-on B2B growth marketer who thrives in early-stage environments.

This role blends outbound sales, agentic marketing, automation, and digital lead generation. You will own campaigns end-to-end—from strategy and tooling to execution and optimization—with minimal bureaucracy and high accountability.

Startup-Focused Growth Execution

• Operate in a fast-moving startup environment with limited resources and high ownership

• Build processes from scratch and iterate rapidly

• Prioritize impact over perfection and deliver measurable results quickly

• Work closely with founders, sales, and technical teams

B2B Outbound & Account-Based Marketing

• Execute outbound B2B campaigns targeting manufacturing, industrial automation, and electronics companies

• Design and manage ABM strategies for high-value accounts

• Run multi-channel outreach (email, LinkedIn, CRM-driven workflows)

• Qualify leads and maintain clean handoffs to sales

Agentic Marketing & Automation

• Build and manage agentic workflows for:

• Lead discovery

• Data enrichment

• Personalization

• Follow-ups and sequencing

• Actively use automation-first thinking to scale outreach

• Continuously test and refine messaging and workflows

Automation Tools & Systems (Bonus Emphasis)

• Use n8n to connect CRMs, outreach tools, lead sources, and internal systems

• Automate repetitive tasks across marketing and sales pipelines

• Maintain visibility and tracking across all systems

• Optimize workflows for reliability and scalability

Digital Marketing & Lead Generation

• Support inbound lead generation for hardware design & manufacturing services

• Improve conversion paths through landing pages, email funnels, and LinkedIn

• Help position highly technical offerings for decision-makers and engineers

Required Experience

Must-Have

• Proven experience in B2B marketing and outbound sales

• Experience working in startups or early-stage companies

• Comfortable with ambiguity, rapid change, and self-direction

• Strong organizational skills and ownership mindset

• Experience marketing technical or industrial products

Strong Bonus Skills

• Hands-on experience with n8n

• Experience with Zapier, Make, or similar automation platforms

• Familiarity with AI-based or agentic marketing tools

• CRM expertise (HubSpot, Salesforce, Zoho, etc.)

Industry Bonus

• Industrial camera vision or machine vision

• Electronics design, EMS, or manufacturing services

• Industrial automation or B2B hardware products

What Success Looks Like (First 90 Days)

• Automated outbound pipelines running with minimal manual intervention

• Consistent flow of qualified B2B leads

• Clear tracking and visibility into campaigns and conversions

• Documented, repeatable processes ready to scale

Ideal Candidate Profile

• Builder mindset (not a “campaign manager”)

• Comfortable wearing multiple hats

• Curious about AI, automation, and growth tooling

• Understands how manufacturing buyers think

• Thrives in lean, founder-led environments

Nice-to-Have Extras

• Experience selling long-cycle B2B products

• Familiarity with ICP definition and persona mapping

• Ability to translate technical features into business value

Job Types: Full-time, Permanent

Pay: ₹10,830.62 - ₹40,000.00 per month

Work Location: In person