Sr. Team Member - Content Management

About the Role:

Key Responsibilities

Marketing & Brand Strategy

• Develop and execute a

  comprehensive content marketing strategy

  aligned with business objectives.
• Lead

  brand-building campaigns

  that position the company as a thought leader in life insurance and healthcare investments.
• Define

  brand messaging, tone, and storytelling approach

  to enhance audience engagement.
• Create and oversee

  multi-channel marketing campaigns

  , integrating social media, digital, and offline initiatives.

Content & Digital Strategy

• Develop high-quality

  blogs, video scripts, podcasts, and educational content

  that simplify life insurance concepts.
• Lead

  content-driven digital engagement strategies

  , including carousels, reels, and interactive campaigns.
• Manage content for the

  website.

Customer Engagement & Community Building

• Drive

  customer-centric campaigns

  , such as referral initiatives like "Badhiye with Buddy," to boost participation.
• Develop

  social media engagement strategies

  , incorporating Zomato-style witty notifications and Hinglish narratives.
• Work with design and UX teams to enhance the digital experience through storytelling.

Legal & Compliance Coordination

• Ensure all marketing content and campaigns adhere to

  regulatory guidelines

  and compliance requirements.
• Collaborate with

  legal and compliance teams

  to secure approvals for marketing materials.
• Stay updated on

  regulatory changes

  affecting life insurance and financial services marketing.

Stakeholder & Agency Management

• Collaborate with

  cross-functional teams, including product, sales, and UI/UX designers

  , to ensure content alignment.
• Manage relationships with

  external agencies and vendors

  , ensuring high-quality content execution.

Performance & Optimization

• Analyze content performance and marketing campaign effectiveness using data-driven insights.
• Continuously optimize content strategies based on audience engagement and business impact.
• Monitor industry trends and competitor activity to stay ahead in the financial services marketing space.

Qualifications & Experience

• Bachelor’s or Master’s degree in

  Marketing, Communications, Business, or a related field

  .

• 5+ years of experience in content marketing, brand strategy, or digital marketing

  , preferably in

  the BFSI sector

• Proven expertise in

  developing and executing brand campaigns

  across digital and offline channels.
• Strong storytelling skills, with the ability to simplify complex financial topics for diverse audiences.
• Experience managing

  marketing budgets, agency relationships, and multi-stakeholder collaboration

  .
• Knowledge of

  SEO, content marketing trends, and digital engagement strategies

  .
• Strong analytical mindset, with the ability to measure campaign performance and drive data-driven decisions.
• Familiarity with

  regulatory and compliance processes in financial services marketing

  .