Sr. SEM Analyst

About the job

Uplers is one of the largest, globally recognized agencies in the industry, empowering businesses to build a better digital ecosystem. By leading clients from innovation to execution, Uplers is serving with top-notch quality services using its offshore remote model, fixed price model as well as digital assets. Remote by Choice

Mavlers - Mavlers is a sub-brand of Uplers, it is a full service digital marketing and technology partner. Mavlers is a reservoir of marketing mavericks. Our core is inspired by clients' appetite for ingenious ideas and ginormous goals. We help clients with strategic and cutting-edge technology. Mavlers stands out as a beacon of innovation, creativity, and client-centricity.

Position: Sr. SEM Analyst

Job Location-Remote

Experience - 4+ Years

You will lead end-to-end Search and Social paid-media programs for our fastest-growing agency and brand clients. Your mission is to architect, activate, optimize, and elevate multi-channel campaigns; leveraging the latest in Performance Max, AI-Max, Meta Advantage +, and emerging platforms (LinkedIn, TikTok) to deliver world-class ROI, scale, and client satisfaction.

Channels:

Google Ads (All Campaign Types with PMAX, AI MAX) , Meta Ads (All Campaign Types with Meta Advantage +), TikTok Ads, LinkedIn Ads, B2B, B2C and eCommerce Industry Accounts Hands-on Experience, Looker Studio

Key Responsibilities:

Campaign Leadership & Activation

● Build, launch, and manage full-funnel campaigns across Google (Search, PMax, Shopping, App), Meta (ASC, Advantage + Shopping, dynamic creatives), and

LinkedIn.

● Drive test-and-learn roadmaps: A/B landing pages, creative variants, bid strategies, new objectives.

● Oversee day-to-day budget pacing, bid adjustments, audience refinement, andfeed optimizations.

Data-Driven Optimization

● Develop automated dashboards (Looker Studio, Supermetrics/Dataslayer) to track ROAS, CPA, Avg. Session Duration, and incremental lift.

● Proactively surface performance anomalies; diagnose root causes (feed health, auction shifts, creative fatigue) and implement rapid corrective plans.

● Iterate “AI-Max” experiments—broad match expansions, Gemini-powered asset creation, server-side tracking—and scale wins.

Strategic Consulting & Client Engagement

● Lead QBRs and strategy sessions: present deep-dive analytics, 3-scenario CAC:LTV forecasts, and tactical roadmaps.

● Act as a white-label partner to agency POCs and direct-brand CMOs; translate business goals into channel playbooks, defend recommendations with market

data (SEMrush, category benchmarks).

● Mentor junior analysts via “Masterclasses” on PMax best practices, Meta ASC, and automation frameworks.

Quality & Process Excellence

● Own rigorous pre-launch QA: tracking tag validation, feed diagnostics, creative compliance.

● Maintain and evolve SOPs for account audits, autoscripts, and reporting workflows.

● Champion continuous improvement — document learnings from each test to refine playbooks.

Required Skills & Experience:

● Paid Media Mastery: 4+ years executing ROI-driven SEM & Social strategies across Google Ads, Bing, Meta, LinkedIn; TikTok a plus

● Advanced Platform Expertise: Deep knowledge of PMax, Smart Bidding (tROAS/tCPA), Meta ASC & Advantage + Shopping, LinkedIn Lead Gen/Awareness, dynamic feeds

● Analytical & Automation Proficiency: Expert in GA4/GA360, Excel (pivot tables, macros), SQL a plus; experience with Supermetrics/Dataslayer; Looker Studio

● Consultative Communication: Exceptional presentation skills—C-suite-ready decks; adept at translating data into business impact

● Strategic Forecasting: Proven ability to model multi-scenario spend vs. CAC/LTV, seasonality adjustments, incremental revenue forecasts

● Quality & Process Orientation: Meticulous QC—feed health, tagging, compliance; skilled in Google Ads Scripts or rule engines (Optmyzr, Revealbot)

● Collaboration & Leadership: Team mentor, peer-training facilitator; thrives in fast- paced, multi-stakeholder environments.