Sr. Performance Marketing

Sr. Performance Marketing Manager - Team Lead
Location: Ahmedabad (On-site)
Experience: 4-10 years
Reports To: Director - Brand Strategy & Business Growth /CMO 7

About the Role:
We're hiring a Senior Performance Marketing Manager to lead and execute high-impact campaigns across Google Ads, Meta Ads, YouTube Ads, and SEO for all our brands - Savitar Realty, GoGoTrips, HotelXplore, TrustXplore, and upcoming digital products.This role is both Leadership + Hands-on Execution.You will lead a team, guide strategy, and also personally run key campaigns, conduct deep analysis, and drive measurable business outcomes.

Key Responsibilities:
Performance Marketing Leadership Lead and mentor a cross-functional digital team (Google Ads, Meta Ads, SEO, Market Research, YouTube Ads).Build growth strategies for lead generation, conversions, traffic, and brand visibility. Collaborate with creative, content, design, and tech teams to ensure campaigns align with business goals.Hands-on Execution (Self Work) Set up, run, and optimise Google Ads (Search, Display, Performance Max, Retargeting).Execute Meta Ads campaigns with advanced audience strategies, funnel planning & creative testing.Manage YouTube Ads - TrueView, Discovery, Performance campaigns. Conduct keyword research, competitor audits, and SEO improvements (technical + onpage + content strategy).Improve landing page conversion rates through A/B testing and data-backed insights. Analytics & Reporting Monitor daily campaign performance and take rapid optimisation actions.Build dashboards and performance reports (CTR, CPC, CPL, ROAS, CAC, Organic visibility). Analyse competitor trends and market behaviour to refine strategy.Market Research & Strategic Insights Conduct deep market research (industry trends, consumer behavior, competitor campaigns, offers).Identify new opportunities, channels, ad formats, and scaling strategies.

Required Skills & Qualifications:
4-10 years of experience in Performance Marketing, with strong leadership background. Proven expertise across: Google Ads (Search, PMAX, Display, Call-Only, Retargeting) Meta Ads YouTube Ads SEO (tech + on-page + content strategy)Strong understanding of tracking: GA4, GTM, Pixel, Conversion APIs, attribution.Ability to manage high budgets and deliver measurable ROI.Excellent analytical and problem-solving skills.Experience handling campaigns for Real Estate, Travel, E-commerce, or similar industries (preferred).Ability to independently plan, implement, and optimise campaigns while leading a team.

Job Types: Full-time, Permanent

Pay: From ₹50,000.00 per month

Benefits:

• Flexible schedule
• Leave encashment
• Paid sick time
• Paid time off

Work Location: In person