Sr. Performance Marketing

As a Performance Marketing Manager at FirstSight, your role involves planning, executing, and optimizing digital marketing campaigns to drive growth and engagement. You will be based in Bengaluru and responsible for managing PPC and display advertising campaigns, analyzing performance data, formulating new customer acquisition strategies, conducting market research, and collaborating with cross-functional teams to align campaigns with business objectives. Key Responsibilities: - Manage PPC and display advertising campaigns effectively - Analyze campaign performance data to optimize strategies - Formulate innovative customer acquisition strategies - Conduct thorough market research to identify opportunities - Collaborate with cross-functional teams for campaign effectiveness Qualifications Required: - Proficiency in managing PPC, display advertising, and digital marketing campaigns - Strong analytical skills for data analysis and reporting - Experience in strategic planning for customer acquisition - Expertise in market research and analysis - Excellent written and verbal communication skills - Ability to work collaboratively with cross-functional teams - Strong knowledge of e-commerce platforms - Experience in performance marketing within retail or enterprise sectors (preferred) - Bachelor's degree in Marketing, Business, or related field At FirstSight, we focus on enabling modern brands to grow faster and smarter by providing structured systems for scalability. Join us in enhancing brand discovery, conversion, and growth with a strategic and focused approach.,