Job
Description
Responsibilities Define and Execute SEO Strategy: Develop, own, and execute a comprehensive SEO strategy to significantly increase organic traffic, keyword rankings, and Marketing Qualified Leads (MQLs) for epicor.com and other digital properties. Cross-Functional Leadership & Collaboration: Partner closely with internal stakeholders including Web Production, Content Marketing, Product Marketing, and Demand Generation teams to ensure SEO and CRO initiatives are integrated and effectively executed across the full digital marketing ecosystem. Agency & Vendor Management: Oversee and manage relationships and deliverables with external agencies and technology partners, such as C2 Group (for technical SEO implementation) and enterprise SEO platforms like BrightEdge, ensuring strategic value and ROI. Team Building & Mentorship: Build, lead, and mentor a high-performing team of SEO and, subsequently, CRO specialists (e.g., SEO Analyst), fostering a culture of data-driven experimentation and continuous improvement. Performance Measurement & Reporting: Define key performance indicators (KPIs) for organic search and conversion, establish robust reporting mechanisms, and regularly communicate performance, insights, and strategic recommendations to senior leadership. CRO Strategy Development & Implementation: Within 6 months of hire, define and begin implementing a comprehensive CRO strategy, including developing hypotheses, designing A/B tests, and optimizing website funnels to improve conversion rates from all traffic sources. Industry & AI Search Expertise: Maintain deep expertise in the evolving SEO landscape, including the impact of AI search technologies (e.g., SGE, conversational AI) on organic visibility and user behavior, translating insights into actionable strategies. Budget Management: Effectively manage budgets allocated for SEO and CRO tools, agency support, and team development. Qualifications Bachelor's degree in Marketing, Business, Engineering, or a related field 8-10+ years of progressive experience in SEO, with a proven track record of driving significant organic growth and MQLs in a B2B or enterprise SaaS environment. Demonstrated experience in developing and executing comprehensive SEO strategies, including technical SEO, on-page optimization, content strategy, and off-page SEO. Strong experience working cross-functionally with web development, product, and sales teams, understanding their priorities and integrating SEO/CRO effectively. Proven ability to manage and optimize relationships with external agencies and leverage enterprise SEO platforms (e.g., BrightEdge, Semrush, Ahrefs). Highly analytical and data-driven, with expert proficiency in web analytics platforms (e.g., Google Analytics 4) and presenting complex data into clear, actionable insights. Experience with Conversion Rate Optimization (CRO) methodologies, A/B testing, and user behavior analysis (e.g., heatmaps, session recordings) is highly desired; deep expertise will be a focus post-hire. Strong leadership, communication, and interpersonal skills, capable of influencing stakeholders at all levels. Familiarity with ERP software or manufacturing/logistics/commerce industries is a significant advantage. Based in Bengaluru, India. About Epicor At Epicor, we’re truly a team. Join 5,000 talented professionals in creating a world of better business through data, AI, and cognitive ERP. We help businesses stay future-ready by connecting people, processes, and technology. From software engineers who command the latest AI technology to business development reps who help us seize new opportunities, the work we do matters. Together, Epicor employees are creating a more resilient global supply chain. We’re Proactive, Proud, Partners. Whatever your career journey, we’ll help you find the right path. Through our training courses, mentorship, and continuous support, you’ll get everything you need to thrive. At Epicor, your success is our success. And that success really matters, because we’re the essential partners for the world’s most essential businesses—the hardworking companies who make, move, and sell the things the world needs. Competitive Pay & Benefits Health and Wellness: Comprehensive health and wellness benefits designed to support your overall well-being. Internal Mobility: Opportunities for mentorship, continuing education, and focused career goal setting, with 25% of positions filled internally. Career Development: Free LinkedIn Learning licenses for everyone, along with our Mentoring Program to boost your personal development. Education Support: Geographically specific programs to balance the cost of education with the benefits of continued learning and personal development. Inclusive Workplace: Collaborate with a diverse team in an inclusive, global workplace that fosters innovation and celebrates partnership. Work-Life Balance: Policies built on mutual trust and support, encouraging time off to rest, recharge, and reconnect. Global Mobility: Comprehensive support for international relocations and permanent residency processes. Equal Opportunities and Accommodations Statement Epicor is committed to creating a workplace and global community where inclusion is valued; where you bring the whole and real you—that’s who we’re interested in. If you have interest in this or any role- but your experience doesn’t match every qualification of the job description, that’s okay- consider applying regardless. We are an equal-opportunity employer. Recruiter Zeba Bahzad Khazi Show more Show less
