Sr. Marketing Lead

Location: Lucknow (Work From Office)
Working-days: 5 days a week (Mon-Fri)
Department: Marketing & Growth Experience: 3-5 years of experience, with expertise in Shopify/WooCommerce or any other equivalent e-commerce platform

ROLE OVERVIEW

We are looking for a Senior Marketing Lead who can own the entire growth engine - from customer discovery → traffic → landing pages → conversion → revenue

This is NOT a role for someone who only manages SEO tasks or publishes blogs.

This role is for someone who:

• Thinks deeply about who the customer is
• Knows where to find them
• Understands what content to show, in what format, at what stage
• Can design site structure, content clusters, and landing pages that convert
• Uses data, analytics, and experiments to drive decisions
• Can lead and upskill an execution team using clear direction and SOPs

Core Objectives (Non-Negotiable)

• Increase qualified traffic to company’s products
• Improve on-site conversion rate (visitor → buyer)
• Create a repeatable, data-driven marketing system
• Guide the team with clarity, not micromanagement

KEY RESPONSIBILITIES

1. Customer & Funnel Strategy (Highest Priority)

• Define core customer segments (store owners, agencies, developers, enterprise users)
• Map customer intent journeys : Awareness → Comparison → Purchase → Expansion
• Decide :

- Where users should land

- What page they should see

- What CTA converts best at each stage

• Build and optimize funnels for B2B and increase qualified product inquiries
• Conduct competitive research and positioning analysis.

2. Demand Generation & Campaigns

• Plan and execute :

- Product launch campaigns

- Seasonal offers

- Bundle promotions

- Feature-led campaigns

• Align email, content, SEO and paid efforts into single GTM motions
• Improve repeat purchases, upsells and cross-sells
• Plan and execute product launches, campaigns and go-to-market strategies around new product launches.

3. Website, Landing Pages & Conversion Optimization

• Own site structure, navigation and product discovery
• Design and optimize :

- Product pages

- Category pages

- Comparison pages

- Feature-based landing pages

• Work with design/dev to :

- Improve UX

- Reduce friction

- Increase checkout & license conversion

• Run CRO experiments using :

- Heatmaps

- Funnels

• Ensure landing pages and website content align with overall marketing goals.

4. SEO & Content as a Revenue Engine (Not Just Traffic)

• Strengthen company’s brand positioning across all digital channels.
• Build content roadmaps based on product releases, industry trends and keyword priorities.
• Build content clusters aligned to :

- Product use-cases

- Buyer problems

- Feature comparisons

• Decide :

- What content should rank

- What content should convert

- What content supports sales enablement

• Guide the team on :

- Search intent mapping

- Internal linking for conversion paths

- AI-assisted content (with human judgment)

• Regularly audit :

- Pages with traffic but low conversion

- High-intent keywords not monetized properly

5. Analytics, Insights & Decision-Making

• Own marketing analytics :

- GA4

- Search Console

- Funnel & conversion reports

• Track :

- Traffic quality

- Page-level conversion

- Funnel drop-offs

• Convert data into :

- Clear actions

- Experiments

- Prioritization for the team

• Present insight-based reports, not vanity metrics

6. Team Leadership, SOPs & Execution Control

• Lead SEO, content, design and outreach teams with :

- Clear briefs

- Clear success criteria

• Build SOPs for :

- Content creation

- Landing page creation

- SEO audits

- Campaign execution

• Ensure :

- Weekly review rhythm

- Outcome-based accountability

• Upgrade the team’s thinking, not just output

7. Cross-Functional Collaboration

• Strategize GTM plans for new product releases.
• Work closely with :

- Product team (features, roadmap, feedback)

- Sales/support (customer objections & insights)

- Leadership (growth priorities)

• Translate product capabilities into clear value propositions

REQUIRED SKILLS & QUALIFICATIONS

• 3-5 years of experience in Shopify or WooCommerce, with at least 2 years in a leadership role
• Hands-on experience using Shopify for marketing activities, including store setup, app integrations, product optimization and campaign execution.
• Prior experience working with WordPress, WooCommerce, SaaS and other tech products is highly preferred.
• Hands-on experience with: SEO & Content Strategy and Analytics & Reporting
• Proficient in tools like GA4, Google Analytics, Search Console, CRM and marketing automation tools.
• Proven track record of demand creation and lead generation.
• Excellent communication, leadership and stakeholder management skills

NICE TO HAVE

• Exposure to international (US/EU) markets
• Understanding of Product-Led Growth (PLG)
• CRO tools & experimentation mindset
• Prior experience fixing declining traffic or conversion issues.

Job Types: Full-time, Permanent

Pay: ₹600,000.00 - ₹800,000.00 per year

Benefits:

• Paid sick time
• Provident Fund

Ability to commute/relocate:

• Lucknow, Uttar Pradesh: Reliably commute or planning to relocate before starting work (Required)

Education:

• Bachelor's (Preferred)

Experience:

• WordPress: 2 years (Preferred)
• SaaS: 2 years (Required)
• SEO: 2 years (Required)
• Marketing automation: 1 year (Preferred)
• Adobe Analytics: 1 year (Preferred)
• Google Search Console: 1 year (Preferred)

Language:

• English (Required)

Work Location: In person