Location: Lucknow (Work From Office) Working-days: 5 days a week (Mon-Fri) Department: Marketing & Growth Experience: 3-5 years of experience, with expertise in Shopify/WooCommerce or any other equivalent e-commerce platform ROLE OVERVIEW We are looking for a Senior Marketing Lead who can own the entire growth engine - from customer discovery → traffic → landing pages → conversion → revenue This is NOT a role for someone who only manages SEO tasks or publishes blogs. This role is for someone who: Thinks deeply about who the customer is Knows where to find them Understands what content to show, in what format, at what stage Can design site structure, content clusters, and landing pages that convert Uses data, analytics, and experiments to drive decisions Can lead and upskill an execution team using clear direction and SOPs Core Objectives (Non-Negotiable) Increase qualified traffic to company’s products Improve on-site conversion rate (visitor → buyer) Create a repeatable, data-driven marketing system Guide the team with clarity, not micromanagement KEY RESPONSIBILITIES 1. Customer & Funnel Strategy (Highest Priority) Define core customer segments (store owners, agencies, developers, enterprise users) Map customer intent journeys : Awareness → Comparison → Purchase → Expansion Decide : - Where users should land - What page they should see - What CTA converts best at each stage Build and optimize funnels for B2B and increase qualified product inquiries Conduct competitive research and positioning analysis. 2. Demand Generation & Campaigns Plan and execute : - Product launch campaigns - Seasonal offers - Bundle promotions - Feature-led campaigns Align email, content, SEO and paid efforts into single GTM motions Improve repeat purchases, upsells and cross-sells Plan and execute product launches, campaigns and go-to-market strategies around new product launches. 3. Website, Landing Pages & Conversion Optimization Own site structure, navigation and product discovery Design and optimize : - Product pages - Category pages - Comparison pages - Feature-based landing pages Work with design/dev to : - Improve UX - Reduce friction - Increase checkout & license conversion Run CRO experiments using : - Heatmaps - Funnels Ensure landing pages and website content align with overall marketing goals. 4. SEO & Content as a Revenue Engine (Not Just Traffic) Strengthen company’s brand positioning across all digital channels. Build content roadmaps based on product releases, industry trends and keyword priorities. Build content clusters aligned to : - Product use-cases - Buyer problems - Feature comparisons Decide : - What content should rank - What content should convert - What content supports sales enablement Guide the team on : - Search intent mapping - Internal linking for conversion paths - AI-assisted content (with human judgment) Regularly audit : - Pages with traffic but low conversion - High-intent keywords not monetized properly 5. Analytics, Insights & Decision-Making Own marketing analytics : - GA4 - Search Console - Funnel & conversion reports Track : - Traffic quality - Page-level conversion - Funnel drop-offs Convert data into : - Clear actions - Experiments - Prioritization for the team Present insight-based reports , not vanity metrics 6. Team Leadership, SOPs & Execution Control Lead SEO, content, design and outreach teams with : - Clear briefs - Clear success criteria Build SOPs for : - Content creation - Landing page creation - SEO audits - Campaign execution Ensure : - Weekly review rhythm - Outcome-based accountability Upgrade the team’s thinking, not just output 7. Cross-Functional Collaboration Strategize GTM plans for new product releases. Work closely with : - Product team (features, roadmap, feedback) - Sales/support (customer objections & insights) - Leadership (growth priorities) Translate product capabilities into clear value propositions REQUIRED SKILLS & QUALIFICATIONS 3-5 years of experience in Shopify or WooCommerce , with at least 2 years in a leadership role Hands-on experience using Shopify for marketing activities, including store setup, app integrations, product optimization and campaign execution. Prior experience working with WordPress, WooCommerce, SaaS and other tech products is highly preferred. Hands-on experience with: SEO & Content Strategy and Analytics & Reporting Proficient in tools like GA4, Google Analytics, Search Console, CRM and marketin g automation tools . Proven track record of demand creation and lead generation. Excellent communication, leadership and stakeholder management skills NICE TO HAVE Exposure to international (US/EU) markets Understanding of Product-Led Growth (PLG) CRO tools & experimentation mindset Prior experience fixing declining traffic or conversion issues. Job Types: Full-time, Permanent Pay: ₹600,000.00 - ₹800,000.00 per year Benefits: Paid sick time Provident Fund Ability to commute/relocate: Lucknow, Uttar Pradesh: Reliably commute or planning to relocate before starting work (Required) Education: Bachelor's (Preferred) Experience: WordPress: 2 years (Preferred) SaaS: 2 years (Required) SEO: 2 years (Required) Marketing automation: 1 year (Preferred) Adobe Analytics: 1 year (Preferred) Google Search Console: 1 year (Preferred) Language: English (Required) Work Location: In person
Location: Lucknow (Work From Office) Working-days: 5 days a week (Mon-Fri) Department: Marketing & Growth Experience: 3-5 years of experience, with expertise in Shopify/WooCommerce or any other equivalent e-commerce platform ROLE OVERVIEW We are looking for a Senior Marketing Lead who can own the entire growth engine - from customer discovery → traffic → landing pages → conversion → revenue This is NOT a role for someone who only manages SEO tasks or publishes blogs. This role is for someone who: Thinks deeply about who the customer is Knows where to find them Understands what content to show, in what format, at what stage Can design site structure, content clusters, and landing pages that convert Uses data, analytics, and experiments to drive decisions Can lead and upskill an execution team using clear direction and SOPs Core Objectives (Non-Negotiable) Increase qualified traffic to company’s products Improve on-site conversion rate (visitor → buyer) Create a repeatable, data-driven marketing system Guide the team with clarity, not micromanagement KEY RESPONSIBILITIES 1. Customer & Funnel Strategy (Highest Priority) Define core customer segments (store owners, agencies, developers, enterprise users) Map customer intent journeys : Awareness → Comparison → Purchase → Expansion Decide : - Where users should land - What page they should see - What CTA converts best at each stage Build and optimize funnels for B2B and increase qualified product inquiries Conduct competitive research and positioning analysis. 2. Demand Generation & Campaigns Plan and execute : - Product launch campaigns - Seasonal offers - Bundle promotions - Feature-led campaigns Align email, content, SEO and paid efforts into single GTM motions Improve repeat purchases, upsells and cross-sells Plan and execute product launches, campaigns and go-to-market strategies around new product launches. 3. Website, Landing Pages & Conversion Optimization Own site structure, navigation and product discovery Design and optimize : - Product pages - Category pages - Comparison pages - Feature-based landing pages Work with design/dev to : - Improve UX - Reduce friction - Increase checkout & license conversion Run CRO experiments using : - Heatmaps - Funnels Ensure landing pages and website content align with overall marketing goals. 4. SEO & Content as a Revenue Engine (Not Just Traffic) Strengthen company’s brand positioning across all digital channels. Build content roadmaps based on product releases, industry trends and keyword priorities. Build content clusters aligned to : - Product use-cases - Buyer problems - Feature comparisons Decide : - What content should rank - What content should convert - What content supports sales enablement Guide the team on : - Search intent mapping - Internal linking for conversion paths - AI-assisted content (with human judgment) Regularly audit : - Pages with traffic but low conversion - High-intent keywords not monetized properly 5. Analytics, Insights & Decision-Making Own marketing analytics : - GA4 - Search Console - Funnel & conversion reports Track : - Traffic quality - Page-level conversion - Funnel drop-offs Convert data into : - Clear actions - Experiments - Prioritization for the team Present insight-based reports , not vanity metrics 6. Team Leadership, SOPs & Execution Control Lead SEO, content, design and outreach teams with : - Clear briefs - Clear success criteria Build SOPs for : - Content creation - Landing page creation - SEO audits - Campaign execution Ensure : - Weekly review rhythm - Outcome-based accountability Upgrade the team’s thinking, not just output 7. Cross-Functional Collaboration Strategize GTM plans for new product releases. Work closely with : - Product team (features, roadmap, feedback) - Sales/support (customer objections & insights) - Leadership (growth priorities) Translate product capabilities into clear value propositions REQUIRED SKILLS & QUALIFICATIONS 3-5 years of experience in Shopify or WooCommerce , with at least 2 years in a leadership role Hands-on experience using Shopify for marketing activities, including store setup, app integrations, product optimization and campaign execution. Prior experience working with WordPress, WooCommerce, SaaS and other tech products is highly preferred. Hands-on experience with: SEO & Content Strategy and Analytics & Reporting Proficient in tools like GA4, Google Analytics, Search Console, CRM and marketin g automation tools . Proven track record of demand creation and lead generation. Excellent communication, leadership and stakeholder management skills NICE TO HAVE Exposure to international (US/EU) markets Understanding of Product-Led Growth (PLG) CRO tools & experimentation mindset Prior experience fixing declining traffic or conversion issues. Job Types: Full-time, Permanent Pay: ₹600,000.00 - ₹800,000.00 per year Benefits: Paid sick time Provident Fund Ability to commute/relocate: Lucknow, Uttar Pradesh: Reliably commute or planning to relocate before starting work (Required) Education: Bachelor's (Preferred) Experience: WordPress: 2 years (Preferred) SaaS: 2 years (Required) SEO: 2 years (Required) Marketing automation: 1 year (Preferred) Adobe Analytics: 1 year (Preferred) Google Search Console: 1 year (Preferred) Language: English (Required) Work Location: In person