Sr. Manager - Sales (METRO Cash & Carry India)

Job Title

Location

Industry

Reports to

Job Purpose

The Sr. Manager - Sales will oversee sales growth, customer acquisition, and team management across various customer channels, including Traders, HoReCa, and Offices & Institutions. Responsible for driving business development and repeat billing from tagged customers.

Key Responsibilities

• Drive overall 

  sales growth

   and market penetration in target segments.
• Lead the 

  customer acquisition

   strategy to expand the client base.
• Manage, mentor, and motivate a team of 15-20 Sales Executives through Department Managers or Team Leaders.
• Drive sales across multiple customer channels (Traders, HoReCa, Offices & Institutions).
• Lead 

  business development

   initiatives to increase market share and sales volume.
• Ensure 

  repeat billing

   from tagged customers and enhance customer retention strategies.
• Monitor and adjust strategies to achieve 

  sales targets

   and customer satisfaction.
• Collaborate with cross-functional teams to ensure operational efficiency and sales alignment.
• Evaluate market trends and competition to develop proactive sales strategies.
• Maintain regular reporting to the 

  Store Business Head

   on sales performance and team progress.

Key Performance Indicators (KPIs)

• Sales Growth

  : Achieving growth in sales revenue across key customer segments.

• Repeat Billing

  : Maximizing the frequency of repeat sales from tagged customers.

• HVS vs NHVS Sales Proportion

  : Managing the balance between High-Value Sales (HVS) and Non-High-Value Sales (NHVS).

• Increasing Share of Wallet

  : Growing the sales contribution from existing clients.

• Achieving Top Line and Bottom Line Business Limits

  : Meeting financial targets and profitability goals.

Functional Competencies

• Strong 

  sales management

   and team leadership skills.
• Ability to develop and execute strategic 

  business development

   plans.
• Proficiency in 

  customer acquisition

   and 

  retention strategies

  .
• In-depth knowledge of 

  B2B wholesale and retail

   industry dynamics.
• Experience in handling sales 

  across multiple channels

  .

• Knowledge of the local market

   to understand customer preferences and trends.

Behavioural Competencies

• Excellent 

  communication

   and interpersonal skills.
• Strong 

  problem-solving

   and decision-making abilities.
• Ability to work under 

  pressure

   and meet deadlines.
• High level of 

  empathy

   and emotional intelligence in team management.

• Results-oriented

  , with a focus on achieving business objectives.

Requirements

• Area Sales Manager level experience

   in FMCG sales.
• Background in 

  Processed Food

  , 

  Commodities

  , and 

  DnT product range

   within the FMCG industry.

• Minimum Graduate

   qualification, with preference for 

  PGDBM

   in 

  Sales & Marketing specialization

  .

• Knowledge of the local market

   to cater to customer needs effectively.