Sr. Ad Operations Coordinator

Overview:

The Senior Ad Ops Coordinator elevates operational excellence and client trust by owning complex, multi-partner campaign execution from kickoff through wrap, hardening tracking integrity, and driving continuous improvement across tools, workflows, and SLAs. As the senior point of coordination across Clients, Account Management, Sales, Engineering, and partner networks, this role leads incident triage and root-cause analysis, standardizes QA practices, mentors coordinators, and turns insights from discrepancies into prevention and process upgrades—ensuring timely launches, accurate reporting, contractual compliance, and sustained client satisfaction and retention

Prodege:

A cutting-edge marketing and consumer insights platform, Prodege has charted a course of innovation in the evolving technology landscape by helping leading brands, marketers, and agencies uncover the answers to their business questions, acquire new customers, increase revenue, and drive brand loyalty & product adoption. Bolstered by a major investment by Great Hill Partners in Q4 2021 and strategic acquisitions of Pollfish, BitBurst & AdGate Media in 2022, Prodege looks forward to more growth and innovation to empower our partners to gather meaningful, rich insights and better market to their target audiences.

As an organization, we go the extra mile to “Create Rewarding Moments” every day for our partners, consumers, and team. Come join us today!

Primary Objectives:

• Advanced Campaign Trafficking & QA Leadership – Own setup and launch for complex campaigns (pixels/UTMs/postbacks/extension + coupon feed integrations), enforce QA checklists, and institute monitoring that drives near-zero critical errors.
• Tracking Integrity, Incident Management & RCA – Lead investigation of link/integration/feed issues, conduct root-cause analyses, implement preventative fixes, and maintain a living knowledge base and SOPs.
• Cross-Functional Orchestration & Risk Escalation – Serve as senior hub between internal teams and external partners; uphold SLAs, communicate status proactively, prioritize conflicts, and escalate risks early with options.
• Client Service Excellence & Insightful Reporting – Respond quickly to inquiries, ensure contractual deliverables are met, and deliver accurate, on-schedule reporting with clear narratives and actionable recommendations.

Qualifications - To perform this job successfully, an individual must be able to perform each job duty satisfactorily. The requirements listed below are representative of the knowledge, skill, and/or ability required. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

Detailed Job Duties: (typical monthly, weekly, daily tasks which support the primary objectives)

• Own end-to-end trafficking for complex campaigns: collect/validate assets and specs; configure pixels, UTMs, server-to-server postbacks; QA browser-extension integrations and coupon feeds; launch on time.
• Monitor tracking health across links, extensions, and feeds; detect anomalies; triage incidents; document steps to reproduce; drive resolution with Engineering/partners; verify fixes; prevent recurrence.
• Reconcile incomplete or conflicting information; resolve asset/spec discrepancies; maintain source-of-truth documentation and change logs.
• Partner with Engineering/Product on integration improvements; author clear JIRA tickets; participate in UAT; validate release outcomes against acceptance criteria.
• Produce accurate, timely reporting (weekly/monthly/wrap) with context, insights, and recommendations; validate data integrity and align with contractual requirements.
• Uphold SLAs and contractual obligations; manage workload queues; prioritize effectively; communicate status, risks, and next steps to stakeholders and clients.
• Mentor Ad Ops Coordinators via peer reviews, shadowing, and training; contribute to and refine SOPs, QA checklists, and playbooks.
• Champion continuous improvement (tools, templates, macros/automations) to reduce cycle time and error rates.

What does SUCCESS look like?

• Customer/Client Satisfaction: Clients consistently rate service highly; renewals and positive referrals increase due to reliable execution and clear communication.
• Communication & Responsiveness: Stakeholders and clients receive prompt, proactive updates; questions are answered clearly with resolution paths and timelines.
• Contractual & SLA Compliance: Deliverables are met in full and on schedule; launches are on time; reporting is accurate; issues are resolved within agreed SLAs with documented RCA and prevention.
• Operational Excellence: Critical launch errors are rare; mean time to detect and resolve tracking issues decreases; SOP adoption and knowledge-base utilization rise across the team.

The MUST Haves: (ex: job cannot be done without these skills, education, experience, certifications, licenses)

• Three or more (3+) relevant Ad Operations experience at a digital publisher, network, affiliate platform, or interactive agency.
• Advanced trafficking and QA skills: pixels/UTMs, server-to-server postbacks, tag managers, link debugging, and data validation.
• Proven incident management and root-cause analysis experience with clear documentation and prevention.
• Superior verbal and written communication; client-facing poise and stakeholder management.
• Detail-oriented with strong analytical skills; expert organization, prioritization, and project management in fast-paced environments.
• Proficiency with spreadsheets (vlookups, pivots); comfort with ticketing/project tools (e.g., JIRA/Confluence or similar).

The Nice to Haves: (preferred additional skills, education, experience, certifications, licenses)

• BA/BS degree preferred.
• Strong understanding of digital advertising solutions (i.e. video, media or performance) and revenue ecosystem preferred.
• Familiarity with ad servers/partners (e.g., CM360/GAM), affiliate/coupon ecosystems, and/or MMPs preferred.