Social Media Strategist

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About the Role

Social Media Strategist

The ideal candidate understands e-commerce, gadgets, trending products, and platforms like Instagram, Facebook, YouTube, and Pinterest.

Key Responsibilities

Strategy & Planning

• Develop monthly and weekly social media strategies aligned with EcellStreet’s marketing goals.
• Create platform-wise content plans for product launches, offers, festive campaigns, and trending categories.
• Identify ideal audience segments and design targeting strategies accordingly.

Content & Creative Direction

• Guide the content team in creating high-engagement reels, product showcase videos, lifestyle UGC, and static posts.
• Research trends, products, audio, and competitor strategies.
• Maintain brand voice, consistency, and aesthetic across all platforms.

Performance & Analytics

• Track KPIs like reach, engagement, CTR, conversions, and ROAS.
• Prepare weekly and monthly performance reports.
• Optimize strategies based on analytics, trends, and customer behaviour.

Campaigns & Collaboration

• Plan and execute paid and organic campaigns for sales, promotions, and new arrivals.
• Coordinate with influencers, creators, and partners for collaborations.
• Work closely with design, ads, and operations teams.

Requirements

• 1–3 years of experience in social media strategy or digital marketing.
• Strong understanding of e-commerce and product-based content.
• Ability to conceptualize viral reels, UGC ideas, and storytelling formats.
• Proficiency in Meta Business Suite, Instagram Insights, and analytics tools.
• Good communication, creative thinking, and trend spotting skills.

Bonus Skills

• Experience with paid ads strategy
• Basic knowledge of SEO for captions
• Ability to write copy for creatives and campaigns
• Understanding of product presentation/styling

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