Social Media Strategist

Job Title: Social Media Strategist
Location: Yamunanagar
Experience Required: 2 – 3 years
Employment Type: Full-Time

About the Role:
We are seeking a proactive and creative Social Media Strategist to help us build meaningful connections with our audience across Email, Social Media, and WhatsApp platforms. The ideal candidate will have a deep understanding of customer behavior and engagement strategies and will be responsible for planning and executing digital marketing campaigns to boost customer interaction and loyalty.

Key Responsibilities:

• Identify, research, and curate a well-segmented list of NRI influencers across Instagram and Facebook.
• Categorize influencers based on niche (organic, herbal, lifestyle, Indian community, wellness, food, culture, etc.), country, audience size, and engagement rate.
• Create platform-specific content strategies (Instagram + Facebook) targeted towards NRI and global audiences.
• Manage daily posting, scheduling, and engagement activities.
• Collaborate with designers/content writers to create engaging social posts, stories, reels, and promotional assets.
• Plan and execute influencer campaigns to promote Silkrute’s products, categories, and brand story internationally.
• Track the performance of influencer posts, stories, and campaigns.
• Plan and execute targeted Email Marketing campaigns using platforms like Klaviyo etc.
• Handling Meta Retargeting Campaigns and all over Ads Manager.
• Manage and grow presence across Social Media platforms (Instagram, Facebook, LinkedIn, etc.) through regular content and engagement strategies.
• Handle WhatsApp Marketing campaigns using WhatsApp Business or WhatsApp API tools for customer outreach and promotions.
• Segment audiences, track campaign performance, and optimize for better engagement.
• Conduct audience insights and competitors' research for better strategic decisions.
• Run A/B tests to find what works best and enhance engagement metrics.
• Collaborate with the content and design teams to create engaging messaging and visuals.

Requirements:

• Strong communication and negotiation skills.
• Excellent command over Instagram and Facebook ecosystem (reels, insights, ads, algorithms.
• Basic understanding of social media analytics tools.
• Minimum 2 to 3 years of hands-on experience in Email Marketing, Social Media Marketing, and WhatsApp Marketing.
• Proficient in tools such as Klaviyo, WhatsApp Business API, Meta Business Suite, and Meta Ads Manager etc.
• Basic understanding of marketing analytics (e.g., Google Analytics, Meta Insights).
• Strong written and verbal communication skills in English (Hindi is a plus).
• Ability to understand customer behavior and create personalized campaigns.
• Creative, organized, and detail-oriented with a problem-solving mindset.

Preferred (Not Mandatory):
Experience working in e-commerce, D2C brands, or fast-paced startups.Should have good typing speed

Job Type: Full-time

Pay: ₹20000.00 - ₹35,000.00 per month

Schedule:

• Day shift
• 2nd and 4th Saturday off

Experience:

• Expected Experience : 2 - 3 years (Preferred)

Location:

• Yamunanagar, Haryana (Preferred)
• Contact No:- 9700009936

Job Type: Full-time

Pay: ₹20,000.00 - ₹35,000.00 per month

Education:

• Bachelor's (Preferred)

Experience:

• total work: 1 year (Preferred)
• Customer service: 1 year (Preferred)

Location:

• Yamunanagar, Haryana (Preferred)

Work Location: In person