Social Media Strategist

Position Summary:

We are seeking a social media Executive to manage and grow our brand's presence across digital platforms. The role involves content creation, audience engagement, and supporting paid marketing efforts to enhance brand visibility. The ideal candidate is creative, trend-savvy, and passionate about luxury and jewelry branding.

Freshers with a strong understanding of social media are welcome!

Key Responsibilities:

* Manage and execute daily operations across Instagram, Facebook, Pinterest, LinkedIn, and YouTube.

* Develop and schedule engaging content (posts, reels, stories, and videos) to showcase the brand.

* Collaborate with designers and photographers to ensure visually appealing aesthetics.

* Engage with the audience through comments, messages, and community interactions.

* Assist in planning and executing paid social media campaigns with basic analytics tracking.

* Track and analyze performance metrics to refine strategies for better engagement and reach.

* Stay updated with trends, platform updates, and competitor strategies in the jewelry industry.

* Support marketing campaigns for new product launches, festive promotions, and influencer collaborations.

Qualifications & Skills:

* Experience: 2-4 years in social media marketing (Freshers with relevant skills are welcome!).

* Education: Bachelor's degree in Marketing, Digital Media, Communications, or a related field.

* Strong understanding of Instagram, Facebook, Pinterest, and YouTube algorithms.

* Creative mindset with an eye for luxury aesthetics and brand storytelling.

* Basic knowledge of paid social media ads and performance tracking is a plus.

* Excellent communication and content creation skills.

* Ability to analyze social media performance and suggest optimizations