Job
Description
Job Title: Social Media Specialist Experience Required: 5+ Years Location: Bhandup West, Mumbai Industry: HR & Recruitment (Preferred) About the Role: We are seeking a highly creative and experienced Social Media Specialist to join our team in Bhandup West, Mumbai. The ideal candidate should have 5+ years of proven expertise in managing social media platforms, creating engaging content, and designing visually appealing creatives using advanced tools, including AI-based content and design software. Prior experience in the HR or recruitment industry will be a strong advantage. Key Responsibilities: Develop and execute creative and data-driven social media strategies across platforms such as LinkedIn, Instagram, Facebook, Twitter, and YouTube. Create and schedule engaging content , including static posts, carousels, reels, stories, videos, and short-form updates using tools like Canva, Adobe Suite, and AI design tools (e.g. Midjourney, Adobe Firefly, etc.) . Collaborate with the recruitment and HR team to highlight job openings, hiring drives, success stories , and company culture. Run and monitor social ad campaigns with performance metrics. Stay updated with AI tools for content creation, social media automation, and trend analysis. Analyze social media performance via tools like Meta Insights and Google Analytics, and generate monthly reports with recommendations. Work closely with the design, content, and digital marketing teams to maintain brand consistency and drive engagement. Respond to queries, comments, and DMs in a timely and professional manner. Key Skills and Tools: Strong knowledge of graphic design tools (Canva Pro, Adobe Photoshop, Illustrator, Premiere Pro) Familiarity with AI content and design tools (ChatGPT, Jasper.ai, Copy.ai, Midjourney, etc.) Proficiency in social media scheduling tools (Buffer, Hootsuite, Meta Business Suite) Solid understanding of organic and paid social strategies Strong communication, writing, and storytelling skills Preferred Qualifications: Bachelor’s degree in Marketing, Mass Communication, or a related field Experience in the recruitment, staffing, or HR services industry Ability to create employer branding campaigns and drive candidate engagement through content What We Offer: Competitive salary based on experience Collaborative and growth-oriented work environment Exposure to recruitment marketing and employer branding projects Opportunity to work with AI-powered tools for modern digital content creation Job Type: Full-time Pay: ₹25,000.00 - ₹45,000.00 per month Application Question(s): Share your portfolio link with the current social profile you are managing. Experience: Social media marketing: 5 years (Preferred)
