Social Media Marketing Specialist

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Experience:

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About the Role:

Social Media Marketing Specialist

VoIP and PBX

Key Responsibilities:

• Plan, create, execute, and optimize paid and organic social media campaigns.
• Manage daily operations across platforms including Facebook, Instagram, LinkedIn, and Google Ads.
• Track and report monthly spend, campaign performance, and ROI.
• Analyze campaign data to improve results and reduce CPA/CPL.
• Coordinate with design and content teams for ad creatives and campaign materials.
• Conduct A/B testing and audience segmentation.
• Monitor competitors and industry trends to identify growth opportunities.
• Prepare detailed reports with platform-wise performance and budget utilization.
• Respond to comments, messages, and community engagement queries as needed.

Must-Have Requirements:

• 3–4 years of experience in social media marketing and paid campaign management.
• Proven track record of managing and optimizing ad campaigns on:
• Facebook Ads Manager
• Instagram
• LinkedIn Ads
• Google Ads
• Strong understanding of performance metrics like ROI, ROAS, CPL, CPA, CTR, etc.
• Hands-on experience in budget planning and monthly ad spend reporting.
• Familiarity with campaign tracking tools and analytics (e.g., Google Analytics, Meta Insights).
• Strong communication, analytical, and reporting skills.
• Experience with lead generation in the B2B/BPO/Tech sector is a plus.

Nice to Have:

• Basic knowledge of FreeSWITCH, PBX, or VoIP systems.
• Experience with CRM tools and lead nurturing workflows.
• Certification in Google Ads or Facebook Blueprint.

What We Offer:

• Competitive salary based on experience.
• Work with a tech-focused, innovative company.
• Exposure to the latest marketing tools and strategies.
• Growth opportunities in the VoIP and cloud communication industry.
• Friendly and collaborative team environment.

To Apply:

Please submit your resume along with answers to the following:

1. Monthly ad spend managed in

   August

   (with platform-wise breakdown).
2. Number of campaigns managed.
3. ROI or key results from those campaigns.
4. Platforms you used and performance metrics.

Send your application to:

monjura.parveen@webviotechnologies.com

PDF, email post