Social Media Marketing Specialist

Job Title: Social Media Marketing Specialist

Location:

Employment Type:

Experience Level:

Responsibilities:

Content Strategy & Planning

• Develop and manage a monthly social media calendar aligned with brand goals.
• Research trends, industry topics, and audience behavior to propose engaging content ideas.
• Coordinate campaign themes, hashtags, and promotional activities.

Content Writing

• Write compelling captions, headlines, post copy, and hashtags tailored to each platform (LinkedIn, Instagram, Facebook, Twitter, etc.).
• Draft scripts for reels, carousels, video content, and promotional posts.
• Ensure tone and voice consistency across platforms.

Graphic Design & Multimedia

• Design eye-catching banners, static posts, carousels, infographics, and story creatives using tools like Canva, Photoshop, Illustrator, etc.
• Create basic motion graphics or video snippets using tools like CapCut, Adobe Premiere, or Canva video.
• Maintain brand visual guidelines across all designs.

Publishing & Scheduling

• Schedule and publish posts using social media management tools (Buffer, Hootsuite, Later, Meta Business Suite, etc.).
• Ensure timely posting according to peak engagement times.

Engagement & Community Management

• Monitor DMs, comments, and mentions and respond or escalate as needed.
• Engage with followers and community to build relationships and brand loyalty.
• Track trending topics and join relevant conversations.

Analytics & Reporting

• Track performance metrics like reach, impressions, engagement, clicks, and conversions.
• Prepare weekly/monthly performance reports with actionable insights.
• Recommend improvements based on analytics.

Collaboration & Coordination

• Coordinate with marketing, product, and design teams to align messaging.
• Collaborate with influencers, partners, or clients for co-branded content.

Preferred Skills:

• Strong English writing and grammar skills
• Creativity and design sense
• Proficiency in Canva, Photoshop, or Illustrator
• Basic video editing skills
• Familiarity with analytics tools (Meta Insights, LinkedIn Analytics, etc.)
• Social media platform know-how (LinkedIn, Instagram, Facebook, Twitter, YouTube)

📩Apply Now!

If you are interested in the above position, please share your updated resume at pavan@varundigitalmedia.com.