Social Media Marketing Specialist

Key Responsibilities:

• Developing and Implementing Social Media Strategies:This involves creating a comprehensive plan aligned with overall business goals, identifying target audiences, and selecting appropriate social media platforms.
• Content Creation and Curation:Generating engaging content, including text, images, and videos, that resonates with the target audience and promotes the brand.
• Managing Social Media Accounts:Maintaining and optimizing social media profiles, posting content regularly, and ensuring consistent brand messaging.
• Community Engagement:Responding to comments, messages, and mentions, fostering a positive and interactive online community.
• Performance Analysis and Reporting:Tracking key metrics (e.g., engagement, reach, website traffic) using social media analytics tools and providing regular reports on campaign performance.
• Staying Updated on Social Media Trends:Continuously learning about new platforms, features, and best practices to optimize social media strategies.
• Collaboration:Working with other teams, such as marketing, sales, and design, to ensure alignment and consistency in messaging and brand voice.

Required Skills:

• Social Media Marketing Expertise:Strong understanding of social media platforms, trends, and best practices.
• Content Creation and Curation:Ability to create engaging and shareable content that resonates with the target audience.
• Strong Communication Skills:Excellent written and verbal communication skills for interacting with audiences and collaborating with teams.
• Analytical Skills:Ability to analyze social media data and generate reports to track performance and identify areas for improvement.
• Problem-Solving Skills:Ability to identify and resolve issues related to social media campaigns and community engagement.
• Time Management and Organization:Ability to manage multiple social media accounts, prioritize tasks, and meet deadlines.
• Creative Thinking:Ability to develop innovative and engaging social media campaigns.

Job Type: Full-time

Pay: ₹20,000.00 - ₹50,000.00 per month

Benefits:

• Cell phone reimbursement
• Provident Fund

Work Location: In person