Social Media Marketing Specialist

Social Media Marketing Specialist (Remote, Full-Time)

Company: Chart Learning Solutions – ChartGo Division

Start Date: ASAP

ChartGo is the all-in-one training solution for growing companies. Built by Chart Learning Solutions, ChartGo combines a powerful AI-powered LMS with over +600 ready-to-use courses in leadership, sales, customer service, compliance, and Microsoft/Google Workspace. Unlike traditional LMS providers, ChartGo is a plug-and-play platform — companies can go live in less than an hour with everything included: technology, training content, and guided onboarding.

Our mission is to make world-class training affordable and accessible for small and midsize businesses. Most customers start with 10–250 employees — and grow from there, globally.

Attract → Engage → Convert

This is a remote, full-time role, reporting directly to our Marketing Team.

1. Attract – Drive Traffic at Low Cost

• Create and publish evergreen, problem-solving content tailored to SMEs scaling training.
• Manage and grow LinkedIn (premium company page + targeted posts) as our primary B2B channel.
• Run lightweight paid campaigns with LinkedIn Lead Gen forms integrated into Zoho CRM.
• Use Zoho Social to schedule, track, and optimize posts across LinkedIn, X, and Facebook.
• Support referral/affiliate traffic initiatives with partners and clients.

2. Engage – Keep Visitors On-Site

• Deploy Zoho PageSense for A/B testing, heatmaps, and popups to boost retention.
• Manage Zoho SalesIQ chatbot/live chat to capture interest and book demos.
• Create interactive lead magnets (quizzes, assessments, ROI calculators).

3. Convert – Generate Leads and Deals

• Build optimized landing pages and short forms with Zoho Landing Pages.
• Design and launch nurturing campaigns via Zoho Campaigns + Marketing Automation.
• Manage retargeting ads (Facebook/LinkedIn) to re-engage visitors at low cost.

4. Metrics & Optimization

• Track CPL, CPA, conversion rates, and channel performance.
• Continuously refine tactics to lower cost per acquisition while improving lead quality.

• 2–4 years of experience in social media, digital, or growth marketing (B2B and online education experience are strong pluses).
• Strong knowledge of LinkedIn marketing and content amplification.
• Hands-on experience with Zoho tools (or similar CRMs/marketing automation platforms).
• Skills in SEO, content writing, A/B testing, and campaign optimization.
• Data-driven mindset — comfortable tracking and reporting performance metrics.
• Self-starter who thrives in a fast-paced, entrepreneurial environment.

• Be part of a global edtech company making high-quality training accessible to SMEs.
• Full remote flexibility — work from anywhere.
• Chance to shape and grow ChartGo’s digital marketing engine from the ground up.
• Competitive compensation and opportunity for long-term growth.
• Contract type: Independent Contractor Agreement

Please send your CV and a short video (max 1 minute) introducing yourself and explaining why you’d be a great fit.

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⏰ Applications reviewed on a rolling basis, starting immediately.