Social Media Marketing Specialist

As a Social Media Specialist based in Gurugram, Haryana, your role will involve planning, creating, publishing, and optimizing content across various social media platforms to enhance brand awareness, drive engagement, and support business objectives through strategic social media management. **Key Responsibilities:** - **Strategic Planning:** Develop and manage the social media strategy and content calendar in alignment with brand goals. - **Content Production:** Create and curate posts, images, videos, GIFs, and captions tailored for each platform. - **Publishing & Community Engagement:** Schedule daily posts, engage with comments and messages, moderate user-generated content, and encourage community interaction. - **Analytics & Reporting:** Utilize tools like Google Analytics, Facebook/Meta Insights, and Sprout Social to track KPIs, generate monthly reports, and refine strategies. - **Paid Campaign Assistance & Influencer Outreach:** Collaborate on ad campaign execution and engage with influencers or brand ambassadors. - **Cross-Functional Collaboration:** Work closely with designers, copywriters, marketing, sales, and customer support teams. - **Trend Monitoring & Optimization:** Stay updated on platform changes, competitor activity, and emerging trends to ensure content remains fresh and relevant. **Qualifications Required:** - Bachelor's degree in Marketing, Communications, Journalism, or a related field. - 2-5 years of experience in social media marketing or similar roles. - Proficiency in scheduling tools, analytics platforms, strong writing/editing, creativity, time management, organizational, and analytical skills. - Basic understanding of SEO, web traffic metrics, HTML/CSS is advantageous. If you enjoy blending creativity with analytics, managing content production and strategy, this role could be a great fit for you. Starting with internships or agency roles to gain experience is recommended. Skill boosters include platform certifications (e.g., Meta), SEO, basic design, and paid ads.,