Social Media Marketing Executive

About Earthy {By Sufonic Food Tech LLP} Earthy is a fast-growing food and beverage startup focused on building innovative digital experiences around modern food products and services. We’re creating a strong online presence to engage, educate, and excite our customers. Role Overview We are looking for a Social Media Expert & Handler to manage and grow our presence on Instagram, Facebook, and YouTube. This role involves strategy, content planning, posting, community management (especially comment handling), and performance tracking. Key Responsibilities: Strategy & Planning • Develop and execute social media strategies aligned with brand goals and campaigns. • Create monthly content calendars for Instagram, Facebook, and YouTube. Content & Posting • Coordinate creation of posts, reels, shorts, stories, and community posts (working with designers/video editors or handling basic creation yourself). • Write engaging, on-brand captions and copy optimized for each platform. • Schedule and publish content at optimal times to maximize reach and engagement. Community Management & Comment Handling • Actively monitor comments, DMs, tags, and mentions across all platforms. • Respond to comments and messages promptly, politely, and in brand voice. • Handle FAQs, basic customer queries, and escalate issues to internal teams when required. • Manage negative comments and feedback professionally, maintaining brand reputation. Growth & Engagement • Plan and execute engagement activities (polls, Q&A, contests, giveaways, etc.). • Explore collaborations with influencers, creators, and relevant pages. • Keep track of trends and adapt content formats and topics accordingly (reels trends, meme formats, food trends). Analytics & Reporting • Track key metrics (reach, engagement, follower growth, click-throughs, etc.). • Prepare regular performance reports with insights and improvement ideas. • Optimize strategy based on data and learnings. Required Skills & Qualifications:- • Minimum 2 years of hands-on experience managing social media for a brand/agency. • Strong understanding of Instagram, Facebook, and YouTube algorithms and best practices. • Excellent written communication skills and strong sense of brand tone & storytelling. • Experience handling comment sections and DMs at scale, with patience and professionalism. • Ability to use social media management and analytics tools (e.g., Meta Business Suite, YouTube Studio, scheduling tools, etc.). • Basic design skills (e.g., Canva or similar) and familiarity with short-form video content. • Strong understanding of current digital trends, especially in F&B or lifestyle.  Good to Have (Optional) • Experience with paid ads on Meta (Facebook/Instagram) and basic performance marketing. • Experience with influencer marketing and collaboration negotiations. • Prior experience in food & beverage, D2C, or hospitality brands. • Comfortable in English & Hindi languages. What We Offer • Chance to build and own the social presence of a growing F&B startup. • Creative freedom and high level of responsibility from day one. • Competitive compensation. • Collaborative, energetic, and growth-oriented work culture. You can also: Send your CV, portfolio/GitHub/links to live projects, and a brief note about your relevant experience to (earthy.sufonic@gmail.com) with the subject line: “Application – Website Developer – [Your Name]”