Social Media Marketer

Social Media Marketer

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Employment Type:

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Overview

Basil Health

evidence-based, measurable mental wellness

to make mental wellness measurable, personalized, and affordable

AI analytics, neuroscience, and biofeedback

Indian Army, IIT Kanpur, IIT Mandi, University of Maryland, and Michigan State University

The Role: Own Basil Health’s Digital Voice

Social Media Marketer

LinkedIn, Instagram, Facebook, X (Twitter), YouTube, and Spotify

blend science with creativity

What You’ll Lead

Content Strategy & Creation

• Develop and execute a cross-platform content strategy for awareness, engagement, and trust. 
• Build a vibrant content calendar featuring posts, Reels/Shorts, carousels, stories, and podcasts that echo Basil Health’s mission. 
• Collaborate with neuroscientists, designers, and leadership to simplify complex innovations into relatable narratives. 
• Design campaigns around audience segments — from corporate wellness and sports to maternal health and student performance. 

Execution & Growth

• Manage Basil Health’s social presence end-to-end: content, engagement, influencer collaborations, and community activation. 
• Drive

  organic follower growth

  and improve reach metrics through platform-specific optimization. 
• Experiment boldly with

  motion graphics, AI-generated visuals, thought-leadership threads, and trend-driven storytelling.

   

Analytics & Performance

• Track KPIs including follower growth, engagement rate, website traffic, video retention, and conversion rate from social campaigns. 
• Report actionable insights weekly to the leadership team, highlighting growth trends and next steps. 
• Use tools like

  Meta Business Suite, Hootsuite, Buffer, Google Analytics, and LinkedIn Analytics

  to manage and measure performance. 

Community & Partnerships

• Engage with founders, investors, neuroscientists, and mental wellness advocates to build Basil Health’s credibility. 
• Identify and collaborate with

  micro-influencers,

  wellness creators, and healthcare thought leaders

  to expand Basil Health’s reach. 
• Represent Basil Health’s values — empathy, innovation, and authenticity — in all digital interactions. 

You Might Thrive In This Role If You

• Have

  3–5 years of experience

  in social media marketing, preferably in

  healthtech, wellness, neuroscience, or startup environments

  . 
• Are skilled in

  content design (Canva / Adobe Suite)

  , short-form video creation, and digital storytelling. 
• Understand

  social media algorithms

  , audience psychology, and how to grow communities from 0 → 10K+. 
• Are fluent in

  SEO, analytics, and paid promotions

  across Meta Ads, LinkedIn Campaign Manager, and YouTube Ads. 
• Have excellent copywriting skills and can adapt tone — from scientific credibility (LinkedIn) to emotional resonance (Instagram). 
• Are proactive, creative, and capable of owning projects end-to-end in a

  fast-paced, early-stage environment

  . 
• Believe in the power of neuroscience and digital innovation to make mental wellness accessible and measurable. 

Bonus Skills (Nice to Have)

• Experience in healthtech, medtech, or mental wellness startups. 
• Podcast marketing / YouTube growth experience. 
• Familiarity with neurotech concepts (EEG, HRV, biofeedback). 
• Experience managing global brand campaigns or partnerships. 

Benefits

• Competitive salary + performance bonuses. 
• Flexible hybrid/remote work setup. 
• Early opportunity to build Basil Health’s digital brand presence globally. 
• Collaboration with neuroscientists, engineers, and thought leaders shaping the future of wellness. 
• Opportunity to grow into a

  Social Media Lead

  or

  Digital Marketing Manager

  role as the company scales. 

Why Join Basil Health

• At Basil Health, we’re not just improving mental wellness — we’re making it

  scientifically measurable, financially efficient, and accessible

  to everyone. Our mission is to help organizations and individuals achieve better mental health outcomes while

  cutting costs on what doesn’t work

  . 
• Be part of a

  global neurotech movement

  that measures and improves mental wellness through real science. 
• Shape the voice of a brand backed by

  academic validation and real-world impact

  . 
• Work directly with founders and researchers from IITs and international universities. 
• Grow with a mission-driven, innovation-first startup that values purpose, empathy, and measurable outcomes. 

Apply Now

Send your portfolio, campaign samples, or social handles you’ve managed to support@basilhealth.com / areddy@basilhealth.com 

Learn more: https://basilhealth.ai/