Social Media Manager

Company Overview:

Yogirty Media

Social Media Manager

Role Overview:

Social Media Manager

Key Responsibilities:

Strategy & Planning:

• Develop and execute comprehensive social media strategies tailored to each client’s objectives and brand positioning.
• Plan monthly/quarterly content calendars with clear themes, campaigns, and deliverables.
• Identify opportunities for brand growth through trends, competitor analysis, and industry insights.

Content & Creative Direction:

• Create engaging, platform-specific content ideas (posts, reels, stories, videos, blogs, etc.).
• Provide creative direction to the design and content teams to ensure high-quality output.
• Maintain consistency of brand voice across platforms.

Execution & Management:

• Manage and publish content across multiple platforms (Instagram, LinkedIn, Facebook, X/Twitter, YouTube, etc.).
• Oversee community management: respond to queries, comments, and messages while maintaining brand tone.
• Coordinate with internal teams for seamless execution.

Client Coordination:

• Act as the primary point of contact for clients assigned.
• Understand client requirements, feedback, and expectations clearly and translate them into actionable plans.
• Schedule regular check-ins, updates, and performance review calls with clients.
• Ensure client satisfaction through proactive communication and delivering promised outcomes.

Reporting & Analytics:

• Track, measure, and analyze the performance of campaigns using analytics tools (Meta Business Suite, LinkedIn Analytics, etc.).
• Prepare detailed weekly/monthly performance reports with insights and actionable recommendations.
• Present reports to both internal leadership and clients with clarity.

Requirements:

• 3-4 years of proven experience in social media management (agency experience preferred).
• Strong understanding of content strategy, brand positioning, and audience psychology.
• Excellent communication and copywriting skills.
• Familiarity with analytics and reporting tools.
• Ability to handle multiple clients and projects simultaneously.
• Creative thinker with problem-solving skills.

What we offer:

• A dynamic, creative, and fast-paced work environment.
• Opportunity to work with diverse clients across industries.
• A culture that encourages ownership, creativity, and experimentation.
• Growth opportunities that are meaningful - professionally, personally, and financially.