Social Media Manager

About The Leaf

The Leaf is a creative-led digital marketing agency that partners with purpose-driven brands to build strong digital presence, meaningful engagement, and community-led growth. We believe in storytelling, consistency, and execution that delivers results. We're looking for a Social Media Manager who understands trends, thrives in real-time content creation, and has the discipline to deliver content on time-every time.

Role Overview

As a Social Media Manager at The Leaf, you will manage multiple brand accounts, create and schedule

content, analyze performance, attend brand events for content creation, and lead real-time social media engagement across platforms.

Key Responsibilities

Trendspotting and Strategy Execution

- Identify and adapt emerging trends, formats, and viral content to suit brand narratives

- Ensure brand relevance and presence through creative use of trends and moments

Content Planning and Scheduling

- Manage monthly content calendars for multiple brands

- Schedule and publish content across platforms like Instagram, Facebook, LinkedIn, YouTube

- Ensure timely delivery and posting of all creatives and campaigns

Performance Reporting and Recommendations

- Share weekly and monthly platform-specific performance reports

- Analyze metrics including reach, saves, shares, engagement, and follower growth

- Recommend optimizations and new strategies based on insights

Platform Optimization and Growth

- Assess which platforms perform best per brand

- Suggest content formats and platform-specific best practices

- Customize approaches to maximize each brand's reach and performance

Real-Time Coverage and On-Ground Execution

- Attend brand events, activations, and shoots

- Capture and post real-time content: Reels, Stories, Lives, behind-the-scenes

- Act as the digital voice of the brand during live moments

Content Creation and Video Production

- Shoot and edit short-form video content such as testimonials, founder messages, product showcases, and more

- Create engaging mobile-first content even with minimal resources

- Collaborate with the creative team to develop high-impact content pieces

Required Skills and Experience

- 2-5 years of experience in managing brand social media (agency experience is a plus)

- Strong grasp of all key social platforms: Instagram, Facebook, LinkedIn, YouTube

- Confident in real-time content creation and basic video shooting/editing

- Proficient in tools like Meta Business Suite, Buffer, Later, or similar

- Ability to multitask across brands while maintaining quality and consistency

- Excellent communication and coordination skills

Preferred (Bonus) Skills

- Experience with Canva, InShot, CapCut, Adobe tools

- Exposure to influencer or UGC campaigns

- Familiarity with performance marketing metrics

- Creative instincts with a keen eye for content aesthetics

Why Work at The Leaf

- Work on fast-growing, purpose-driven brands

- Be part of a collaborative and energetic team

- Gain hands-on experience at events, shoots, and activations

- Freedom to create, experiment, and lead content strategies

- Grow your career with responsibility and learning opportunities

How to Apply

Please send your resume, portfolio or social media handles you've managed, and a short note on one trend you think brands should act on right now to hr@theleaf.io and theleaf.io/careers