Social Media Manager

We are seeking a creative and strategic Content Creator / Social Media Manager to manage and grow our clients’ online presence across social platforms. The ideal candidate is both a storyteller and strategist — capable of producing engaging content, building brand voice, and managing campaigns that drive community growth, engagement, and conversions.

You’ll be responsible for end-to-end social media management: from content creation (copy, graphics, short-form videos) to publishing, analytics, and community engagement.

Key Responsibilities

• Plan, create, and schedule engaging content across platforms (Instagram, Facebook, LinkedIn, YouTube, TikTok, X, etc.).
• Write compelling copy for posts, captions, and ads aligned with brand tone and strategy.
• Collaborate with the design team to create high-quality graphics, reels, and videos.
• Develop monthly content calendars and campaign strategies.
• Manage community engagement: respond to comments, messages, and foster brand loyalty.
• Monitor social media trends, platform updates, and competitor activity.
• Work closely with SEO/PPC teams to align organic and paid strategies.
• Track performance metrics, analyze results, and prepare monthly reports.
• Suggest innovative ideas to grow reach, followers, and engagement.

Performance Metrics / KPIs

The success of this role will be measured against:

• Engagement Rate: Likes, comments, shares, and saves relative to audience size.
• Follower Growth: Steady increase in followers across platforms.
• Reach & Impressions: Expansion of brand visibility.
• Content Output & Consistency: Timely execution of planned content calendars.
• Lead Generation & Conversions: Contribution of social campaigns to inquiries, sign-ups, or sales.
• Community Interaction: Response time and quality of engagement with the audience.

Requirements

• 2+ years of experience as a Social Media Manager or Content Creator (agency experience preferred).
• Strong copywriting and storytelling skills.
• Proficiency in Canva, Adobe Creative Suite, or similar content design tools.
• Experience with short-form video content (Reels, TikTok, YouTube Shorts).
• Familiarity with social media scheduling tools (Buffer, Hootsuite, Later, etc.).
• Strong understanding of platform algorithms and social media trends.
• Excellent communication and multitasking skills.
• Basic knowledge of paid ads (Meta, LinkedIn, YouTube) is a plus.

Job Types: Full-time, Permanent

Pay: ₹20,000.00 - ₹30,000.00 per month

Benefits:

• Paid sick time
• Paid time off

Experience:

• Social media management: 1 year (Required)

Work Location: In person