Social Media Manager

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Role Objective

To build, manage, and scale the digital presence of clients and in-house brands through strategic content planning, execution, performance analysis, and community engagement across platforms like Instagram, LinkedIn, Facebook, and YouTube.

Key Responsibilities

• Develop and execute monthly content calendars for multiple brands (across industries)
• Coordinate with design, copywriting, and video teams for seamless post deliveries
• Strategize for engagement, reach, and growth on each platform
• Write post briefs and captions when needed; guide creative direction for reels and stories
• Monitor brand voice, audience sentiment, and competitive trends
• Handle influencer outreach and collaboration planning (especially for Personal Branding clients)
• Run and manage paid promotions across Meta, LinkedIn, and YouTube
• Present performance reports using insights from Meta Suite, LinkedIn Analytics, etc.
• Plan & coordinate live campaigns, brand launches, and event coverage
  

Qualifications & Requirements

• Bachelor’s degree in Marketing, Communications, Journalism or equivalent
• Proven track record of managing multiple brand handles
• Strong understanding of content trends, platform algorithms, and audience behavior
• Ability to think creatively and analytically
• Fluency with scheduling tools (Meta Suite, Later, Buffer), and analytics dashboards
• Excellent time management and multi-tasking ability
  

Bonus Skills

• Influencer management experience
• Personal branding and community building background
• Canva/CapCut/Instagram editing proficiency
• Fluent in Odia, Hindi, and English for localized campaigns