Copywriter

Location:

Department:

Reporting To:

Experience:

Role Objective

To craft engaging, compelling, and original copy that aligns with brand strategy across digital, print, and media campaigns, ensuring consistency of voice and creativity in every word.

Key Responsibilities

• Write copy for social media posts, reels, ad campaigns, emailers, and website content
• Conceptualize content for brand identity projects – taglines, brand stories, tone-of-voice guides
• Collaborate with designers and strategists to create impactful communication assets
• Draft captions, scripts, and creative copy for client presentations and product launches
• Work closely with the personal branding team to develop influencer content calendars
• Proofread, edit, and improve copy based on brand voice and SEO best practices
• Contribute to workshops, internal pitch decks, and IP-based content products

Qualifications & Requirements

• Bachelor's degree in English, Mass Comm, Journalism, or equivalent
• Strong command over written English and ability to adapt tone/style
• Prior agency or freelance writing experience preferred
• Creativity, attention to detail, and a collaborative mindset
• Familiarity with social trends, brand positioning, and content strategy
• Portfolio of writing samples is 

  mandatory

Bonus Skills (Preferred)

• Understanding of SEO basics
• Knowledge of Canva, Notion, or content scheduling tools
• Experience with personal branding or writing for influencers

• Influencers and content creators will be preferred