Social Media Manager - Organic Growth

Location: Pune Type: Full-time Mode: On-site

Focus: Organic growth, Instagram branding, showcasing innovation

About ALIV

ALIV is a regenerative wellness clinic offering targeted IV therapies, PRP/PRFM, and Autologous Cell Therapy. We make advanced, preventive care simple and trustworthy for Indian audiences.

Role Summary

Own ALIV’s organic Instagram strategy and execution end-to-end. Build a distinct brand voice, grow reach and engagement, and showcase innovation (science, safety, outcomes—ethically and simply).

Key Responsibilities

• Strategy & Calendar: Define IG content pillars, weekly/monthly calendars, and posting cadence (Reels, carousels, Stories, Lives).
• Brand & Storytelling: Turn medical inputs into clear, relatable posts (myths vs facts, safety/SOPs, founder voice, clinic BTS, case learnings de-identified).
• Creation & Production: Write hooks/captions; script Reels; shoot/brief shoots; edit short videos; design carousels (Canva/Adobe/CapCut).
• Innovation Showcasing: Highlight protocols, hygiene, approvals/ethics, and patient experience (with consent) in patient-friendly language.
• Community Management: Own comments/DMs with SOPs; escalate medical queries to clinicians; build UGC/testimonial pipelines (consent-first).
• Collaborations: Manage organic creator/doctor/KOL collabs; coordinate Lives/webinars; track outcomes.
• Analytics & Iteration: Track IG Insights/GA4/UTMs; A/B test hooks, formats, thumbnails; refine weekly.
• Compliance: Follow medical review workflow; responsible claims, before/after norms, privacy and consent.

Must-Have Skills

• 3–5 years in organic social; proven Instagram growth and engagement results.
• Strong copywriting for Indian audiences (English + Hindi/Marathi or local); crisp hooks and clear CTAs.
• Hands-on Reels production & editing; carousel design basics.
• Comfortable turning medical notes into simple, accurate content.
• Tools: Meta Business Suite, IG Insights, GA4/UTMs, Canva/Adobe/CapCut, Google Workspace.

Good to Have: Healthcare/wellness experience, basic SEO for social, newsletter/blog repurposing, managing creators/freelancers, studio shoot coordination.

KPIs (Organic)

• Engagement rate, saves, shares
• Non-paid reach & follower growth
• Profile visits → DMs/website clicks (tracked via UTMs)
• Content cadence & brand consistency
• Positive mentions, DM response time, community health

90-Day Outcomes

• 30 days: Audit + positioning/voice guide; IG playbook; baseline dashboards; content calendar live.
• 60 days: 2–3 repeatable Reel formats; UGC/consent pipeline; collab calendar; weekly analytics ritual.
• 90 days: Measurable lift in organic ER and profile→DMs; case study on what’s working; v1 brand style kit for IG.

Sample Content Pillars (Instagram)

• Therapy 101: IV, PRP/PRFM, Autologous Cell Therapy—explained simply
• Safety & SOPs: Hygiene, consent, ethics, approvals (education-first)
• Founders’ Voice: Opinions, de-identified learnings, awards, media
• Innovation & BTS: Lab/process peeks, FAQs, “how it works” animations
• Lifestyle & Prevention: Checklists, habit tips, myth-busting
• Community: Patient journey (with consent), events, webinars, camps