Social Media Manager - Organic Growth

Location:

Focus:

About ALIV

targeted IV therapies, PRP/PRFM

Role Summary

organic Instagram strategy and execution

Key Responsibilities

• Strategy & Calendar:

  Define IG content pillars, weekly/monthly calendars, and posting cadence (Reels, carousels, Stories, Lives).

• Brand & Storytelling:

  Turn medical inputs into clear, relatable posts (myths vs facts, safety/SOPs, founder voice, clinic BTS, case learnings de-identified).

• Creation & Production:

  Write hooks/captions; script Reels; shoot/brief shoots; edit short videos; design carousels (Canva/Adobe/CapCut).

• Innovation Showcasing:

  Highlight protocols, hygiene, approvals/ethics, and patient experience (with consent) in patient-friendly language.

• Community Management:

  Own comments/DMs with SOPs; escalate medical queries to clinicians; build UGC/testimonial pipelines (consent-first).

• Collaborations:

  Manage organic creator/doctor/KOL collabs; coordinate Lives/webinars; track outcomes.

• Analytics & Iteration:

  Track IG Insights/GA4/UTMs; A/B test hooks, formats, thumbnails; refine weekly.

• Compliance:

  Follow medical review workflow; responsible claims, before/after norms, privacy and consent.

Must-Have Skills

• 3–5 years

  in organic social; proven

  Instagram growth

  and engagement results.
• Strong

  copywriting

  for Indian audiences (English + Hindi/Marathi or local); crisp hooks and clear CTAs.
• Hands-on

  Reels

  production & editing; carousel design basics.
• Comfortable turning medical notes into simple, accurate content.
• Tools:

  Meta Business Suite

  , IG Insights,

  GA4/UTMs

  , Canva/Adobe/CapCut, Google Workspace.

Good to Have:

KPIs (Organic)

• Engagement rate

  , saves, shares

• Non-paid reach

  & follower growth
• Profile visits →

  DMs/website clicks

  (tracked via UTMs)
• Content cadence & brand consistency
• Positive mentions, DM response time, community health

90-Day Outcomes

• 30 days:

  Audit + positioning/voice guide; IG playbook; baseline dashboards; content calendar live.

• 60 days:

  2–3 repeatable Reel formats; UGC/consent pipeline; collab calendar; weekly analytics ritual.

• 90 days:

  Measurable lift in

  organic ER and profile→DMs

  ; case study on what’s working; v1 brand style kit for IG.

Sample Content Pillars (Instagram)

1. Therapy 101:

   IV, PRP/PRFM, Autologous Cell Therapy—explained simply

2. Safety & SOPs:

   Hygiene, consent, ethics, approvals (education-first)

3. Founders’ Voice:

   Opinions, de-identified learnings, awards, media

4. Innovation & BTS:

   Lab/process peeks, FAQs, “how it works” animations

5. Lifestyle & Prevention:

   Checklists, habit tips, myth-busting

6. Community:

   Patient journey (with consent), events, webinars, camps

What We Offer

• Clear medical review pipeline and training on ALIV protocols
• Creative ownership with data-driven decisions
• Growth path to

  Senior SMM / Brand & Community Lead