Social Media Manager

Metro Hospitals & Heart Institutes

6 years

0 Lacs

noida uttar pradesh india

Posted:8 hours ago| Platform:

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Skills Required

branding content publishing reporting service schedule ads engagement video analytics excel communication management flexibility healthcare orm marketing

Work Mode

On-site

Job Type

Full Time

Job Description

Social Media Manager

Experience:

Dept:

Role Summary:

Key Responsibilities

Create a monthly content calendar; align with service lines and campaigns.
Meet doctors/teams to source topics, get approvals, and plan shoots.
Get videos made (brief, coordinate, review) and publish on time.
Write captions/scripts; ensure brand tone, medical accuracy, and consent.
Schedule via Meta/YouTube/LinkedIn tools; manage comments & basic ORM.
Run paid boosts/ads; set objectives, optimize, and manage budgets.
Track performance (reach, engagement, watch time, CPL) and share reports.
Monitor competitors and suggest experiments to grow channels.

Requirements

5–6 years in social media; strong video/reels sense.
Hands-on with Meta Business Suite, YouTube Studio, LinkedIn; Canva/CapCut/Premiere.
Working knowledge of paid ads (objectives, audiences, creatives, UTMs).
Basic analytics (platform insights, GA4 basics, Excel/Sheets).
Excellent communication; stakeholder management with clinicians; execution ownership.
Flexibility for inter-hospital travel and occasional weekend shoots.

Nice to Have

Healthcare category experience, ORM tools, influencer outreach.

Education:

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