Social Media Manager

ABOUT THE ROLE

We are looking for a creative, proactive, and strategy-driven Social Media Manager with minimum 2 years of experience managing social media for B2C brands. This role is perfect for someone who understands trends, loves content creation, enjoys being on Instagram, and can independently manage client accounts end-to-end.

You will be responsible for planning content, visiting client locations for shoots, and ensuring the brand’s social presence grows consistently across platforms like Instagram, Facebook, LinkedIn, and YouTube.

Key Responsibilities

1. Content Strategy & Planning

• Develop monthly social media content calendars for B2C clients.
• Plan campaigns, moment marketing posts, reels, and storytelling-based content.
• Understand brand tone, audience behavior, and platform-specific trends.

2. Content Creation & On-Ground Shoots

• Visit client outlets, stores, events, and locations to 

  plan & generate content

  .
• Coordinate with photographers, videographers, and internal creative teams.
• Ideate reels, UGC-style content, product showcase videos, and brand stories.

3. Social Media Management

• Manage day-to-day posting, scheduling, and monitoring.
• Engage with the audience through comments, DMs, reposts, and community building.
• Optimize content using insights, analytics, and competitor tracking.

4. Instagram-First Thinking

• Should be 

  active on Instagram

   personally; good understanding of Reels, trends, audio use, camera presence (bonus), and editing basics.
• Ability to script, act, or guide influencers/clients for reel shoots is a plus.

5. Performance & Reporting

• Track and analyze platform metrics to improve performance.
• Share monthly performance reports and insights with internal teams & clients.

6. Client Communication

• Take briefs, explain ideas, coordinate approvals, and maintain smooth communication with clients.
• Proactively suggest new concepts and ways to improve brand engagement.

Required Skills & Experience

• 2+ years experience

   managing social media for 

  B2C brands

   (mandatory).
• Strong understanding of Instagram, Facebook, LinkedIn & YouTube ecosystems.
• Hands-on experience with Reels creation, scripts, and content direction.
• Ability to ideate and execute on-ground shoots.
• Strong communication and copywriting ability.
• Ability to work with designers, editors, and production teams.
• Basic knowledge of tools: Canva, Meta Business Suite, Notion/Sheets, etc.

Nice-to-Have Skills

• Video editing (basic level).
• Understanding of paid ads.
• Personal Instagram profile with aesthetic content.
• Creative writing/storytelling skills.
• Experience working with influencers.

What We’re Looking For in a Person

• Someone who is 

  creative, street-smart, and proactive

  .
• A person who can 

  own the brand’s social presence

   end-to-end.
• Comfortable visiting locations and capturing content.
• Passionate about trends, aesthetics, and brand storytelling.
• Able to work independently and meet deadlines in a fast-moving environment.

Perks & Culture

• Work-from-home model with flexible approach.
• Opportunity to work with exciting B2C brands.
• Freedom to experiment with new content styles.
• Fast-growing, supportive, and creative team.
• High ownership + potential career growth.