Social Media Manager

Job Title: Social Media Manager & Paid Ads SpecialistLocation: Mumbai Versova, on Site Job Type: Full-time Experience: 2–4 years (preferred) About the RoleWe are looking for a creative and performance-driven individual to lead our social media presence and digital ad campaigns. This hybrid role requires someone who understands both organic content strategy and performance marketing — especially across Meta (Facebook & Instagram) and Google Ads platforms. Key Responsibilities (KRA)1. Social Media ManagementPlan, create, schedule & publish engaging content across platforms (Instagram, Facebook, LinkedIn, YouTube Shorts) Oversee the creative process for reels, stories, posts, carousels, etc. Write compelling, brand-aligned captions with CTAs Manage and grow follower engagement organically Analyze performance and present monthly reports 2. Paid Advertising (Meta + Google)Plan and execute targeted ad campaigns for lead generation, engagement, website visits, and conversions Define audience targeting, budgeting, A/B testing, and daily optimization Track performance metrics (CTR, CPC, CPL, ROAS) and tweak strategy accordingly Run remarketing and pixel-based campaigns on Meta Manage search, display, and video ads on Google 3. Brand Building & StrategyCollaborate with the founder and team to align social & ad efforts with brand goals Bring new campaign ideas for festivals, promotions, or events Stay updated with platform trends and algorithm changes 4. Coordination & ReportingCoordinate with designers, video editors, and content writers Maintain campaign trackers and provide weekly and monthly reports with insights Assist with influencer collaborations and partnership outreach if needed Must-Have SkillsProficiency with Meta Ads Manager & Google Ads dashboard Strong understanding of social media trends and content strategy Working knowledge of Canva, Instagram Reels, and basic video tools Analytical skills (Google Analytics, Meta Insights, UTM tracking) Strong communication and reporting skills Salary: ₹25,000–₹45,000/month (based on experience and skills) Timings: Monday to Saturday 10am to 7Pm Qualification: Graduate (Marketing/Digital preferred) To ApplyEmail your resume + portfolio links (ads run/content created) to *humanresource@kkala.co*