Social Media Manager

Social Media Manager

creative curator

• Develop and

  lead InkSmithCo’s social media strategy

  across Instagram, Pinterest, LinkedIn, TikTok, and Facebook.
• Create visually striking content calendars aligned with

  product launches, campaigns, and seasonal narratives

  .
• Manage

  paid advertising campaigns

  across Meta, Pinterest, LinkedIn, and TikTok – from strategy to execution and reporting.
• Optimize ad performance with

  targeting, retargeting, and A/B testing

  to maximize ROI.
• Lead

  community engagement

  : build meaningful connections, collaborations, and influencer partnerships.
• Track KPIs: engagement, reach, conversions, ad performance – and translate them into

  clear growth strategies

  .
• Collaborate with content, design, and Shopify teams to integrate

  social-first campaigns

  with e-commerce objectives.
• Stay ahead of trends, tools, and innovations in

  luxury, lifestyle, and design-driven digital storytelling

  .

• 5+ years of proven experience

  managing social media for premium/luxury/lifestyle brands.
• Expertise in

  running and scaling paid social campaigns

  (Meta Ads, Pinterest Ads, LinkedIn Ads, TikTok Ads).
• Strong understanding of

  content formats

  (Reels, Carousels, Pins, Stories, LinkedIn thought-leadership posts).
• High visual sense; ability to maintain

  aesthetic brand consistency

  .
• Proficiency in

  ad tools, analytics, and reporting dashboards

  .
• Strong copywriting skills for captions, hooks, and CTAs.
• Leadership mindset – ability to mentor content/design interns or freelancers.

• Background in

  luxury/lifestyle/art/home décor

  .
• Hands-on with

  Adobe Creative Suite

  or other design tools.
• Photography/videography skills for quick content creation.

• Opportunity to

  shape the digital voice of a bold, design-led art brand

  .
• A hybrid of

  creative freedom and performance-driven growth

  .
• Exposure to

  international markets

  as InkSmithCo expands.
• A collaborative team and a chance to build something from the ground up.