InkSmithCO

Job Overview InkSmithCo is looking for an experienced Social Media Manager with a minimum of 5 years in building and scaling digital brands . This role requires a balance of strategic vision, creative storytelling, and performance marketing to position InkSmithCo as a bold, curated wall art brand. The ideal candidate is both a creative curator and a data-driven marketer , capable of running impactful campaigns that grow community, elevate brand identity, and convert engagement into measurable results. Key Responsibilities Develop and lead InkSmithCo’s social media strategy across Instagram, Pinterest, LinkedIn, TikTok, and Facebook. Create visually striking content calendars aligned with product launches, campaigns, and seasonal narratives . Manage paid advertising campaigns across Meta, Pinterest, LinkedIn, and TikTok – from strategy to execution and reporting. Optimize ad performance with targeting, retargeting, and A/B testing to maximize ROI. Lead community engagement : build meaningful connections, collaborations, and influencer partnerships. Track KPIs: engagement, reach, conversions, ad performance – and translate them into clear growth strategies . Collaborate with content, design, and Shopify teams to integrate social-first campaigns with e-commerce objectives. Stay ahead of trends, tools, and innovations in luxury, lifestyle, and design-driven digital storytelling . Required Skills & Qualifications 5+ years of proven experience managing social media for premium/luxury/lifestyle brands. Expertise in running and scaling paid social campaigns (Meta Ads, Pinterest Ads, LinkedIn Ads, TikTok Ads). Strong understanding of content formats (Reels, Carousels, Pins, Stories, LinkedIn thought-leadership posts). High visual sense; ability to maintain aesthetic brand consistency . Proficiency in ad tools, analytics, and reporting dashboards . Strong copywriting skills for captions, hooks, and CTAs. Leadership mindset – ability to mentor content/design interns or freelancers. Preferred (Bonus) Skills Background in luxury/lifestyle/art/home décor . Hands-on with Adobe Creative Suite or other design tools. Photography/videography skills for quick content creation. What We Offer Opportunity to shape the digital voice of a bold, design-led art brand . A hybrid of creative freedom and performance-driven growth . Exposure to international markets as InkSmithCo expands. A collaborative team and a chance to build something from the ground up.