Social Media Manager

Social Media Manager – IILM University

Location: Gurugram

Department: Marketing & Communications

Type: Full-time

Are you passionate about creating engaging content and building vibrant digital communities? We’re looking for a dynamic Social Media Manager to help elevate our university’s online presence – showcasing student life, campus culture, and academic vibrancy across platforms.

Key Responsibilities

Social Media Strategy & Content Planning

• Develop and manage monthly content calendars aligned with academic cycles, events, and outreach goals.
• Coordinate with various departments to source, plan and schedule regular content, ensuring consistency and brand alignment.

Platform Management & Publishing (BTL Focus)

• Manage daily social media activities across Instagram, Facebook, LinkedIn, and YouTube Shorts.
• Use in-app tools (Stories, Reels, Highlights, Live, Events) to quickly publish engaging content.
• Maintain brand tone and messaging across all digital touchpoints.

Content Coordination & Video Planning

• Brief videographers and designers on content needs for events and campaigns – no deep editing required.
• Coordinate publishing of edited videos with appropriate captions, hashtags and tags.
• Capture and post real-time updates during key events using native mobile features.

Community Management & Engagement (BTL)

• Respond to messages, comments, and community queries in a timely and professional manner.
• Interact with students, alumni, faculty, and prospective applicants to build a positive brand image.
• Recognize and amplify user-generated content and campus moments.

Event Promotion & On-the-Ground Buzz (BTL)

• Create pre-, during, and post-event stories, reels and posts to promote university activities, webinars, and student-led initiatives.
• Collaborate with event organizers and student volunteers for live event coverage.

Cross-Team Coordination for ATL Support

• Liaise with the internal digital marketing (ATL) team to align messaging and creative inputs for paid promotions.
• Maintain awareness of campaign themes and assets for seamless organic and paid alignment.

Analytics & Optimization

• Track performance using Instagram Insights, Facebook Meta Suite, LinkedIn Analytics, and YouTube Studio.
• Report monthly on engagement metrics, trends and recommend data-driven improvements.
• Test and adopt new content formats based on emerging social media trends.

Tools & Skills Required

• Working knowledge of: Instagram, Facebook, LinkedIn, YouTube, Meta Business Suite, Canva, Google Drive
• Understanding of social media best practices, hashtags, SEO for social, and basic reporting
• Knowledge of social media’s role in both ATL (paid campaigns) and BTL (organic engagement, storytelling) university marketing strategies

Requirements

• 2–4 years of hands-on experience managing social media for a university, youth brand, lifestyle, or non-profit organization
• Strong written communication and content coordination skills
• Agile, proactive, and digitally savvy
• Degree in Communications, Marketing, Media or related field preferred

Why Join Us?

• Shape the voice of a leading academic institution
• Collaborate with creative minds across campuses
• Make an impact through meaningful, community-driven content