Social Media Manager

1 - 2 years

0 Lacs

Posted:2 days ago| Platform: Linkedin logo

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Work Mode

On-site

Job Type

Full Time

Job Description

Key Responsibilities:

• Develop and execute social media strategies to enhance brand visibility and engagement across all digital platforms (Instagram, YouTube, LinkedIn, X, Facebook, etc.)

• Conceptualize, plan, and oversee UGC (User-Generated Content) campaigns and TVC/digital commercial content in collaboration with the creative and production teams.

• Manage day-to-day social media posting, community engagement, and influencer collaborations.

• Create and monitor paid digital marketing campaigns (Meta Ads, Google Ads, YouTube, etc.) to drive brand growth and conversions.

• Analyze performance metrics and prepare reports to optimize campaign ROI.

• Stay updated with the latest social and digital trends, tools, and algorithm changes.

• Collaborate with the design, video, and marketing teams to maintain cohesive brand storytelling across all content formats.

• Handle brand communications and ensure all social content aligns with the company’s tone and objectives.



Requirements:

• Bachelor’s degree in Marketing, Communications, or related field.

• 1-2 years of experience in social media management and digital marketing.

• Proven experience in conceptualizing and executing UGC and TVC campaigns.

• Strong understanding of social media analytics, performance tracking, and paid ad management.

• Excellent writing, visual storytelling, and communication skills.

• Hands-on experience with content creation tools (Canva, CapCut) is a plus.

• Ability to manage multiple projects with tight deadlines.

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