Social Media Manager

Job Title:

Location:

Immediate Joiner Preferred

Experience Required:

Job Overview

We are looking for a creative and analytical Social Media Manager to join our team. You will be responsible for end-to-end management of our social media presence across Instagram, Facebook, LinkedIn, and YouTube—right from strategy and content creation to execution, influencer partnerships, and analytics. Your focus will be to drive engagement, increase organic reach, and ensure our content stands out in the digital health & wellness landscape.

Key Responsibilities

Content Strategy, Research & Planning

• Conduct competitor analysis, monitor trends, and stay updated with platform algorithm changes.
• Identify content pillars and explore new formats for all social platforms.
• Plan for important days, festivals, and events for content integration.
• Maintain detailed weekly/monthly content calendars.
• Analyze past content performance and audience insights to refine strategies.

Content Ideation, Hook Writing & Scripting

• Brainstorm and finalize content themes, hooks, and formats (reels, stories, carousels, static posts).
• Script health coach and face-to-camera videos with trending topics and pain points.
• Maintain an organized repository of scripts, captions, and visual storyboards, optimizing for SEO and engagement.

Visual Content Design & Execution

• Design static posts, carousels, reels, and stories using Canva and other tools, aligned with brand identity.
• Create engaging visuals for better audience interaction and maintain a design asset repository.

Video Creation (Face-to-Camera & Faceless)

• Plan, shoot, and edit food-related and F2C videos, ensuring high-quality visuals and audio.
• Add subtitles, graphics, and effects to maximize engagement.

Health Coach Video Management

• Research health topics, script videos, and coordinate with health coaches for effective content creation.
• Guide on filming techniques, assist in set-up, and edit raw footage for social platforms.

Platform Management & Execution

• Publish and schedule posts, tailoring tone and format per platform.
• Monitor engagement, respond promptly to comments/queries, and ensure consistent use of hashtags, links, and CTAs.

Influencer Marketing & Coordination

• Research and engage relevant influencers for brand collaborations.
• Maintain influencer databases, initiate communication, and coordinate with agencies as needed.

Analytics, Reporting & Optimization

• Track performance of content, identify success drivers, and prepare reports with actionable insights for optimization.

Content Writing & Blog Management

• Research and write SEO-optimized blog content on health/weight topics.
• Edit and review blogs for accuracy and brand alignment, incorporating FAQs, brand mentions, and relevant highlights.

Skills & Qualifications

• Proven experience managing multi-platform social media accounts (Instagram, Facebook, LinkedIn, YouTube).
• Strong understanding of content marketing, analytics, and platform algorithms.
• Proficiency in Canva, basic video editing tools, and scheduling tools.
• Excellent copywriting, storytelling, and communication skills.
• Ability to collaborate with internal and external stakeholders (designers, coaches, influencers).
• Analytical mindset with strong attention to detail.
• Up-to-date with the latest digital trends, especially in health and wellness.

Why Join Us?

• Be part of a fast-growing health tech brand making a real impact.
• Creative freedom and ownership of your work.
• Opportunity to work with a passionate, dynamic team.