Social Media Manager

Job Description

Content Planning & Scheduling: ● Develop and execute monthly content calendars for Instagram, Facebook, YouTube, and Pinterest. ● Create engaging stories, posts, reels, Q&A sessions, and live events that resonate with the target audience. Community Engagement: ● Respond promptly and authentically to comments, messages, and mentions. ● Build and nurture a loyal, engaged community of followers. Trend Spotting: ● Monitor and leverage viral trends across platforms for timely content creation. ● Test innovative content formats to maintain brand freshness and competitiveness. Influencer Marketing & Collaborations: ● Source and partner with influencers who match our brand values and aesthetic. ● Oversee influencer partnerships and track performance metrics. Partnership Development: ● Identify and pursue brand collaboration opportunities to enhance visibility. ● Create and execute mutually beneficial marketing campaigns. Moment Marketing: ● Create and implement festival and event-based content calendars. ● Align brand messaging with cultural and seasonal trends. Data Analysis & Reporting: ● Analyze social media metrics to uncover trends and insights. ● Generate comprehensive reports on campaign performance and recommend improvements. Cross-Platform Brand Engagement: ● Connect with aligned brands and communities to boost awareness. ● Foster meaningful relationships to expand brand reach. Reputation Management: ● Track brand mentions and sentiment across social platforms. ● Handle negative feedback professionally and manage potential crises proactively. Skills and Qualifications: ● Proven experience as a Social Media Manager or similar role in a D2C or fashion-related industry. ● Strong understanding of social media platforms: Instagram, Facebook, YouTube, and Pinterest. ● Excellent communication and storytelling skills with a creative flair. ● Proficiency in social media analytics tools and platforms. ● Ability to identify and adapt to emerging social media trends. ● Experience in influencer marketing and building collaborations. ● Strong organisational skills to manage multiple tasks and deadlines. ● Knowledge of moment marketing and festival content strategies. ● A keen eye for design and aesthetics to align content with the brand’s visual identity. ● Experience with community engagement and building brand loyalty.