Social Media Manager

Responsibilities

• Content Strategy & Execution: Develop and implement data-backed social media strategies tailored to each platform.
• Trend Research: Stay ahead of platform trends, viral formats, audio, and hooks relevant to the influencer's niche.
• Creative Collaboration: Work closely with editors, designers, and content creators to ensure a unified and on-brand voice across all platforms.
• Content Scheduling & Publishing: Plan, schedule, and publish content daily across Instagram, YouTube, Facebook, and Shorts.
• Copywriting: Write platform-specific captions, select relevant hashtags, and add strong calls-to-action (CTAs).
• Community Growth: Explore growth tactics like collaborations, giveaways, and engagement with trending content.
• Performance Tracking: Track, analyze, and report weekly performance metrics including: Follower/Subscribers growth, Reach & impressions, Engagement rate, Retention, and click-through rate (CTR)
• Collaborations & Outreach: Research and pitch collaborations with relevant influencers and handle shoutouts and co-creation.
• Brand Deliverables: Ensure timely delivery and posting of sponsored content with proper tags and brand mentions.
• Crisis Management: Proactively manage online reputation and handle negative publicity or brand-related crises professionally.
  

Key KPIs (Monthly Targets).

• Follower/subscriber growth (platform-wise)
• Engagement rate (likes + comments + shares).
• Reach and impressions.
  

Requirements

• Minimum 3+ years of experience in Social Media Management.
• Proven track record working with influencers or creators.
• Strong grasp of social media algorithms, trends, and audience behavior.
• Excellent written and verbal communication.
• Ownership mindset with the ability to work independently and meet deadlines.
  

Bonus If You Have

• Experience managing accounts with 100K+ followers.
• Past work with YouTubers, creators in finance or entertainment niches, or personal brands.
• Skills in video scripting, performance analytics, or influencer marketing.