About Newton School Of Technology
Newton School of Technology (NST) is reimagining how India’s brightest young minds experience education, creativity, and innovation. We’re not just a technology institute - we’re building a youth media ecosystem for the next generation of engineers, thinkers, and creators.Our YouTube and digital content platforms tell real stories - of ambition, curiosity, failure, friendship, and discovery - through the eyes of India’s smartest 15–19-year-olds. Our content blends documentary depth, podcast intimacy, and YouTube energy to inspire and engage a new wave of learners and creators.
The Role
As a Social Media Manager + Associate Producer, you will be responsible for building, managing, and growing NST’s presence across key social platforms, while also supporting the production of high-quality video content. You will shape conversations, nurture an active community, and help bring student-centric stories to life.This role blends strategic thinking, hands-on creative execution, and on-ground production involvement - ideal for someone who understands youth culture and wants to build a meaningful digital ecosystem.
What You’ll Do
- Social Media Strategy and Execution
- Develop and execute a platform-wise social media strategy aligned with NST’s goals.
- Manage content calendars, plan campaigns, and ensure timely publishing across platforms.
- Maintain brand consistency in tone, design, and messaging across all channels.
Content Creation and Curation
- Create and curate engaging content across formats - text, images, carousels, reels, shorts,
memes, student stories, and more.
- Brief and review creatives for social-first formats, ensuring they are platform-native and engaging.
- Ideate and write for social content that communicates complex ideas in simple, impactful ways.
- Community Management
- Build and nurture a highly engaged student-first community.
- Respond to comments, DMs, queries, and interactions with personality, empathy, and speed.
- Track conversations related to NST and amplify relevant stories.
Campaigns and Performance
- Plan and execute social media campaigns, including paid promotions when required.
- Track KPIs such as reach, engagement, CTR, CPC, and platform-specific growth.
- Use analytics and insights to optimize content, messaging, and posting strategy.
Trends and Platform Intelligence
- Stay updated on social platform trends, features, algorithms, and youth culture.
- Identify real-time opportunities to react, participate, and stay relevant.
- Lead platform experimentation and testing.
Associate Producer Responsibilities
- Support in pre-production, production, and post-production of social and YouTube content.
- Coordinate with vendors, creators, and freelancers when required.
- Assist in on-ground shoots, managing schedules, logistics, talent, and basic direction.
- Ensure production quality and timelines are met.
What You’ve Done
- 4–5 years of experience in digital content, youth media, or social media management.
- Successfully grown one or more social channels with consistent engagement and clear
storytelling.
- Demonstrated ability to transform ideas into high-performing posts, short videos, or social series.
- Experience working with young audiences, especially students aged 15–19, is a major
advantage.
- Strong understanding of internet culture, trends, reels/shorts formats, and platform dynamics.
- Hands-on experience with production - coordinating shoots, managing vendors, or assisting in
direction.
- Ability to simplify complex ideas into relatable, short-form content.
- Comfortable working in fast-paced, deadline-oriented environments.
Skills And Requirements
- 4–5 years of experience managing social media for B2C, youth brands, creators, or digital-first
companies.
- Proven ability to grow and manage social handles across Instagram, X, LinkedIn, and YouTube.
- Must have a personal Instagram following of at least 10,000 followers, demonstrating real
understanding of social growth.
- Strong copywriting skills and the ability to adapt tone for different platforms.
- Experience mentoring junior teammates, interns, or freelancers is a plus.
- Understanding of organic and paid social basics, including targeting, optimization, and analytics.
- Confident using scheduling, analytics, and planning tools.
- Ability to collaborate with design, video, and content teams.
- Strong time management, multitasking, and deadline discipline.
- Familiarity with production workflows and vendor coordination.
The Impact You’ll Create
- NST’s YouTube universe grows into a trusted youth brand with 1M+ subscribers and 100M+
organic views within 18–24 months.
- Multiple high-performing video series establish NST as the definitive voice for India’s smart,
ambitious teenagers.
- Every video tells a story that feels real, relevant, and relatable - capturing the pulse of student life.
Why Join Us
- If you’ve ever wanted to create content that genuinely shapes a generation - not just entertains it -
this is your moment.
- You’ll get creative freedom, strong institutional backing, and a growing platform that values
storytelling, experimentation, and authenticity.
