Social Media Manager

Key Responsibilities

Strategy & Leadership

● Develop end-to-end social media strategies aligned to client objectives, ensuring measurable ROI

and accountability.

● Lead cross-border campaigns, traveling overseas for client meetings, influencer activations, and

on-ground campaign execution.

● Serve as the strategic partner to clients, advising on trends, content formats, and platform

innovations.

● Build data-driven influencer marketing roadmaps with measurable KPIs (reach, engagement, ROI,

conversions).

Influencer & Creator Management

● Identify, vet, and build relationships with macro, micro, and nano influencers across multiple

geographies.

● Negotiate collaborations, manage contracts, and ensure creators deliver authentic,

brand-aligned content.

● Oversee influencer FAM trips, product launches, and global activations, ensuring premium

campaign storytelling.

● Maintain accountability for creator performance with detailed analytics and optimization

strategies.

Execution & Accountability

● Own campaign success from strategy through execution and reporting.

● Work closely with internal teams (creative, paid media, video production) to ensure campaign

excellence.

● Track and report business impact of campaigns, not just vanity metrics.

● Continuously experiment with new content formats (AI, AR/VR, short-form video, live

commerce).

Qualifications

● Bachelor’s/Master’s degree in Marketing, Communications, or related field.

● 5+ years’ experience in social media strategy, influencer marketing, or digital leadership (agency

background preferred).

● Proven expertise in building and scaling influencer programs, preferably across multiple regions.

● Strong global exposure — ability to work with clients, creators, and teams across different

markets.

● Excellent negotiation and relationship management skills with influencers, creators, and brand

partners.

● Hands-on expertise in analytics tools (Google Analytics, Sprout Social, Influencer dashboards)

would be great.

● Exceptional leadership, communication, and presentation skills.

● Willingness to travel internationally for campaign execution, FAM trips, and client workshops.