Social Media Executive

Job Summary:

The Social Media Executive is responsible for managing and executing the company’s social media strategy across various platforms to increase brand awareness, engage audiences, and drive traffic and conversions. This role involves content creation, campaign management, community engagement, and performance analysis to ensure consistent growth and brand presence online.

Key Responsibilities:

Develop, implement, and manage social media strategies aligned with business goals.

Create, curate, and publish engaging content (text, images, videos, reels, stories, etc.) across platforms such as Instagram, Facebook, LinkedIn, X (Twitter), YouTube, and others.

Plan and execute paid social media advertising campaigns.

Monitor social media channels for trends, feedback, and engagement opportunities.

Respond to comments, messages, and inquiries promptly and professionally.

Collaborate with marketing, design, and content teams to ensure brand consistency.

Analyze social media performance metrics using tools like Meta Insights, Google Analytics, or Sprout Social.

Prepare weekly and monthly performance reports with insights and recommendations.

Stay updated with the latest social media trends, algorithms, and best practices.

Assist in influencer collaborations and online partnerships.

Manage social media calendars and ensure timely posting and campaign execution.

Skills & Qualifications:

Bachelor’s degree in Marketing, Communications, Media Studies, or a related field.

Proven experience as a Social Media Executive or similar role.

Excellent understanding of major social media platforms and their algorithms.

Strong creative, writing, and communication skills.

Proficiency in social media management and analytics tools (e.g., Hootsuite, Buffer, Canva, Meta Business Suite).

Basic knowledge of digital advertising, SEO, and content marketing.

Ability to work under deadlines and manage multiple projects simultaneously.

Attention to detail and a good sense of visual aesthetics.

Preferred Attributes:

Experience with influencer marketing or brand collaborations.

Basic photo and video editing skills.

Analytical mindset with the ability to interpret data and trends.

Team player with strong organizational and time management skills.

Typical Work Environment:

Office-based or hybrid setup.

Regular coordination with marketing and design teams.

Occasionally required to attend events or photoshoots for social media coverage.

Would you like me to tailor this description for a specific industry (e.g., fashion, education, hospitality, real estate, or digital agency)? That can make it more precise and useful.

Job Types: Full-time, Fresher, Internship
Contract length: 3 months

Pay: ₹10,000.00 - ₹20,000.00 per month

Benefits:

• Paid time off

Education:

• Bachelor's (Required)

Work Location: In person